Brands
Q1-2016: Just Dial revenue up 25%
BENGALURU: Indian search engine and directory services provider Just Dial Limited (Just Dial) reported a 24.9 per cent jump its total income from operations (TIO) in the quarter ended 30 June, 2015 (Q1-2016) to Rs 168.62 crore as compared to the Rs 135.03 crore in Q1-2015 and a 7.9 per cent increase from the Rs 156.28 crore in Q4-2015.
Let us look at the other numbers reported by Just Dial
Note: 100,00,000 = 100 lakh = 10 million = 1 crore
The numbers in this report are unaudited and unconsolidated.
Just Dial’s PAT for Q4-2016 increased 18 per cent to Rs 33.17 crore (19.7 per cent of TIO) as compared to the Rs 28.11 crore (20.8 per cent of TIO) in the corresponding quarter of last year, but was 29.7 per cent lower than the Rs 47.16 crore (30.2 per cent of TIO in Q4-2015.
Simple EBIDTA in Q1-2016 at Rs 48.42 crore (14.3 per cent of TIO) was 42.4 per cent higher than the Rs 34 crore (25.2 per cent of TIO) in Q1-2015 and was 14.3 per cent more than the Rs 42.36 crore (27.1 per cent of TO) in the immediate trailing quarter.
The company’s Total Expenditure (TE) in Q1-2016 at Rs 126.93 crore (75.3 per cent of TIO) was 18.9 per cent more than the Rs 106.74 crore (79 per cent of TIO) in Q1-2015 and was 5.9 per cent more than the Rs 119.89 crore (76.7 per cent of TIO) in Q4-2015.
Employee Benefit Expense (EBE) is the major expense head for Just Dial. EBE in Q1-2016 at Rs 88.11 crore (52.3 per cent of TIO) was 30.9 per cent more than the Rs 6.732 crore (49.9 per cent of TIO) in Q1-2015 and 1.2 per cent more than the Rs 87.07 crore (55.7 per cent of TIO) in Q2-2015.
Just Dial reported depreciation and amortisation expense (Depreciation) of Rs 6.73 crore (four per cent of TIO) the current quarter, which was 17.9 per cent more than the Rs 5.71 crore (4.2 per cent of TIO) in Q1-2015 and was 12.7 per cent less than the Rs 5.97 crore (3.8 per cent of TIO) in Q4-2015.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
