Brands
Q1-2016: Adlabs revenue gets boost as theme park footfalls triple
BENGALURU: Adlabs Entertainment Limited (Adlabs) reported almost three times (2.98 times) the footfalls at its two theme parks Adlabs Imagica and Adlabs Aquamagica-Water Park in the quarter ended 30 June, 2015 (Q1-2016) at 5.392 lakh as compared to the 1.81 lakh in Q1-2015.
Consequently, the company’s operating revenue (total income from operations, TIO) was 2.34 times in this quarter at Rs 85.01 crore as compared to the Rs 36.37 crore in Q1-2015 and 72 per cent more than the Rs 49.43 crore in Q4-2015.
Note: (1) 100,00,000 = 100 lakh = 10 million = 1 crore
(2) All numbers in this report are standalone unless stated otherwise.
Four segments namely ticket sales, food and beverages (F&B); merchandise; and other operations contribute to Adlabs revenue.
The largest segment by far in terms of percentage of TIO, ticket sales, reported an operating profit of Rs 1.05 crore in Q1-2016 as compared to a y-o-y operating loss of Rs 16.13 crore in Q1-2015 and a q-o-q operating loss of Rs 18.89 crore in Q4-2015. All other segments also showed healthy growth and reported operating profits during the current quarter.
The company’s loss in Q1-2016 has almost halved at Rs 14.81 crore as compared to the loss of Rs 28.67 crore in the corresponding quarter of last year and was less than half the Rs 31.16 crore in Q4-2015.
EBIDTA in Q1-2016 was positive Rs 24.74 crore (29.1 per cent margin) as compared to the negative EBIDTA of Rs 2.25 crore in Q1-2015 and the positive EBIDTA of Rs 3.78 crore (7.7 per cent margin) in Q4-2015. Adlabs EBIDTA in the current quarter has already surpassed the EBIDTA of Rs 20.51 crore for FY-2015.
Segment details
Ticket Sales
Ticket sales revenue more than doubled (2.21 times) in Q1-2016 at Rs 61.91 crore (72.8 per cent of TIO) as compared to the Rs 28.05 crore (77.1 per cent of TIO) in the corresponding year ago quarter and was 76.1 per cent more than the Rs 35.16 crore (71.1 per cent of TIO) in the immediate trailing quarter. Results of this segment have been mentioned above.
Food & Beverages (F&B)
Adlabs F&B segment revenue more than doubled (2.4 times) in Q1-2016 at Rs 13.28 crore (15.6 per cent of TIO) as compared to the Rs 5.59 crore (15.4 per cent of TIO) in Q1-2015 and was 53.9 per cent more than the Rs 8.63 crore (17.5 per cent of TIO) in Q4-2015.
F&B reported operating profit of Rs 3.83 crore in Q1-2016 as compared to an operating loss of Rs 0.13 crore in Q1-2015 and an operating profit of Rs 1.72 crore in the immediate trailing quarter.
Merchandise
Merchandise segment reported more than triple (3.3 times) revenue at Rs 7.31 crore (8.6 per cent of TIO) in Q1-2016 as compared to the Rs 2.27 crore (6.2 per cent of TIO) in Q1-2015 and was 66.4 per cent more than the Rs 4.39 crore (8.9 per cent of TIO) in Q4-2015.
The segment reported an operating profit of Rs 1.07 crore in Q1-2016 as compared to an operating loss of Rs 0.18 crore in Q1-2015 and an operating loss of Rs 0.14 crore in the prior quarter Q4-2015.
Other Operations
Other operations’ revenue more than quintupled (5.4 times) in Q1-2016 at Rs 2.51 crore as compared to the Rs 0.46 crore in Q1-2015 and was more than double (2.02 times) the Rs 1.24 crore in Q4-2015.
The segment reported an operating profit of Rs 0.09 crore as compared to an operating loss of Rs 0.97 crore in Q1-2015 and an operating loss of Rs 0.03 crore in Q4-2015.
Let us look at the other numbers reported by Adlabs
The company’s total expenditure in the current quarter at Rs 81.05 crore (95.3 per cent of TIO) was 47.4 per cent more than the Rs 54.97 crore (151.2 per cent of TIO) in Q1-2015 and was 18.7 per cent more than the Rs 62.87 crore (138.1 per cent of TIO).
The company’s advertising costs in Q1-2016 almost doubled (up 97.6 per cent) at Rs 19.13 crore (22.5 per cent of TIO) as compared to the Rs 9.68 crore (26.6 per cent of TIO) in Q1-2015 and was 60.4 per cent more than the Rs 11.93 crore (24.1 per cent of TIO) in the previous quarter.
Other expense in Q1-2016 declined 8.5 per cent to Rs 6.15 crore (7.2 per cent of TIO) as compared to the Rs 6.72 crore (18.5 per cent of TIO) in the corresponding year ago quarter and declined 39.2 per cent as compared to the Rs 10.12 crore (20.5 per cent of TIO) in the immediate trailing quarter.
Employee Benefits Expense in Q1-2016 at Rs 15.47 crore (18.2 per cent of TIO) was 40.3 per cent more than the Rs 11.03 crore (30.3 per cent of TIO) in Q1-2015 and was 18.7 per cent more than the Rs 13.04 crore (26.4 per cent of TIO) in Q4-2015.
Company Speak
Adlabs CEO Kapil Bagal said, “As envisaged the theme park and the waterpark are complimenting each other and working extremely well as a combination. Imagica is focused on attracting children, families, groups and corporate and Aquamagica is focused on attracting the youth and college segments and together both parks covering all segments of customers. We are seeing great response from our promotional marketing activities and new properties of Happy Tuesdays and Lazy Sundays. All our sales channels activation is looking promising with a multi-city expansion of sales agents with expansion of our reach across India. Further, we have pre-paid approximately Rs 250 crore of debt with the funds in our IPO and we now have comfortable debt to equity ratio and our interest outgo has also reduced.”
“Our hotel Novotel Imagica Khopoli is on the verge of launching in August and we are already seeing encouraging advance bookings by corporate for their MICE and social events. Once the hotel is operational, we will become a complete integrated holiday destination in India,” he added.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
