Brands
Q1-2015: Marico reports double q-o-q PAT; Ad exp up 58 per cent
BENGALURU: Indian consumer products in beauty and wellness space company Marico Limited (Marico) reported more than double (2.09 times) the PAT in Q1-2015 at Rs 185.28 crore (11.4 per cent of Total Income from Operations or TIO) as compared to the Rs 88.77 crore (8.3 per cent of TIO) in Q4-2014 and 17.5 per cent more than the Rs 157.73 crore (11.4 per cent of TIO) in Q1-2014.
Notes: 100,00,000=100 lakh = 1 crore = 10 million
Marico spent Rs 192.18 crore (11.8 per cent of TIO) in Q1-2015 towards advertising and sales promotion (ASP), which was 57.6 per cent more than the Rs 121.90 crore (11.4 per cent of TIO) in the immediate trailing quarter and 9.1 per cent more the Rs 176.13 crore (12.7 per cent of TIO) in the year ago quarter Q1-2014.
The company’s ASP shows a linear downward trend across 10 quarters starting Q4-2012 until Q1-2015 in terms of percentage of TIO, but in absolute rupee terms the company’s ASP shows an upward linear trend. Please refer to fig 1 below.
Marico’s TIO in Q1-2015 at Rs 1623.13 crore was 51.4 per cent more than the Rs 1072.06 crore in Q4-2014 and 17.4 per cent more than the Rs 1382.37 crore in Q1-2014. The company’s TIO shows an upward linear trend during the 10 quarters under consideration, with its TIO during the current quarter being the highest so far.
The company’s PAT also shows an upward linear trend. Details of PAT have been indicated above. Please refer to Fig 2 below.
Marico claims that it touches the lives of one out of every three Indians, through its portfolio of brands such as Parachute, Parachute Advansed, Saffola, Hair and Care, Nihar, Nina-r Naturals, Livon, Set Wet, Zatak, Mediker, Revive and Manjal. The company says that its international consumer products portfolio contributes to about 25 per cent of the group’s revenue, with brands like Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, L‘Ovite and Thuan Phat.
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Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
