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PV Sindhu joins EBG Foundation to champion child welfare and sports
Olympic medallist backs initiatives on education, grassroots sport and women’s empowerment in India
MUMBAI: Olympic medallist and Padma Shri awardee PV Sindhu has partnered with the EBG Foundation as its official ambassador, lending her voice and stature to initiatives focused on child welfare, grassroots sports and women’s empowerment in India.
The collaboration brings together Sindhu’s global sporting influence and the Foundation’s community-based programmes, with the aim of widening access to education, opportunity and financial independence for underserved groups.
The Foundation is already working across several states through grassroots interventions designed to address social challenges at the community level. With Sindhu on board, it hopes to strengthen its national outreach and accelerate programmes that aim to create lasting, measurable impact.
At the heart of the partnership are three flagship initiatives.
The first, Children for Life, centres on ensuring that children have access to education, healthcare and a safe environment. The programme has begun in Telangana and is designed to build support systems so that financial hardship does not prevent children from pursuing their ambitions.
“True success is meaningful only when it uplifts others,” Sindhu said while speaking about the association. “Partnering with EBG Foundation allows me to support causes that are deeply important to me, including children’s development, youth empowerment and women’s progress. Real change begins when opportunity reaches those who need it most.”
The second initiative, Champion, focuses on spotting and nurturing grassroots sporting talent. Through specialised coaching, better equipment and structured nutritional support, the programme aims to bridge the gap between raw ability and competitive success. Early programmes have already been launched in Telangana.
The third pillar, Naari Shakti, addresses the barriers that often disrupt women’s journeys towards financial independence. Introduced in December 2025, the programme provides monthly financial support of Rs 1,500 to help women pursue vocational training and income-generating opportunities.
EBG Group CEO and founder Irfan Khan, said Sindhu’s association reflects the organisation’s broader commitment to responsible growth.
“PV Sindhu represents discipline, resilience and excellence, values that align closely with our vision. Our goal is not only to expand our work but to build sustainable ecosystems that empower children, nurture sporting talent and enable women to lead with confidence and independence,” he said.
To support the campaign, the Foundation will release three 40-second films featuring Sindhu, each built around one of the social initiatives. The films highlight issues ranging from hunger’s impact on children’s learning to the lack of opportunity in grassroots sports and the challenges that interrupt girls’ education.
Together, the campaign seeks to turn awareness into action and reinforce a simple message: when opportunity is shared, progress multiplies.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
