MAM
Push wins CCL creative account
MUMBAI: Push Integrated Communications has been awarded the creative duties of the Celebrity Cricket League 2013. The mandate includes creative development and execution across multiple media platforms.
The ad spends on the league will be in the range of Rs 100 million.
CCL founder and managing director Vishnu Vardhan Induri said, “CCL is truly larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Block Buster appeal of the competition. Their creative visualization and ability to dovetail the communication idea into different media platforms is truly noteworthy.”
Push Integrated managing director and CEO V A Shrikumar added, “Push Integrated is truly humbled to be bestowed with this honor. CCL is the next generation entertainment. CCL will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry.”
CCL is a 20-20 league cricket property involving superstars from the feature film fraternity. It has teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. This year two new teams have been added from the Marathi and Bhojpuri regions. Participants of the league include Mohan Lal, Sunil Shetty, Venkatesh, Vishal, Sudeep, Jeet, Ritesh Deshmukh and Manoj Tiwari. This year CCL will be telecast on eight channels of Star in as many languages. The league stretches from 19 February to 10 March.
About PUSH Integrated Communications Pvt. Ltd.
PUSH Integrated is a true blue integrated communication solution provider with competencies that extend from communication strategy, creative development and execution to media solutions, digital strategy and activation, film production, event management and public relations. Each of the services are independent profit centers with focused capabilities. For PUSH, the idea chooses the medium for resonation, and then the competent partners and associates take over the function seamlessly. PUSH Integrated is the creative partner fro MAXUS in India and has strategic partnerships with MConsult, the Business strategy consultants, a part of Group M. Today PUSH has an impressive list of clients from retail and services to FMCG, education, fashion, healthcare, banking and infrastructure. The clients include Kalyan Jewelers, A.V. Thomas & co. ltd., with AVT Premium, Kalanikethan, Wrangler Jeans, Sobha Restoplus, Manappuram Finance and Shanders Developers to name a few.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
