MAM
Push wins CCL creative account
MUMBAI: Push Integrated Communications has been awarded the creative duties of the Celebrity Cricket League 2013. The mandate includes creative development and execution across multiple media platforms.
The ad spends on the league will be in the range of Rs 100 million.
CCL founder and managing director Vishnu Vardhan Induri said, “CCL is truly larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Block Buster appeal of the competition. Their creative visualization and ability to dovetail the communication idea into different media platforms is truly noteworthy.”
Push Integrated managing director and CEO V A Shrikumar added, “Push Integrated is truly humbled to be bestowed with this honor. CCL is the next generation entertainment. CCL will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry.”
CCL is a 20-20 league cricket property involving superstars from the feature film fraternity. It has teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. This year two new teams have been added from the Marathi and Bhojpuri regions. Participants of the league include Mohan Lal, Sunil Shetty, Venkatesh, Vishal, Sudeep, Jeet, Ritesh Deshmukh and Manoj Tiwari. This year CCL will be telecast on eight channels of Star in as many languages. The league stretches from 19 February to 10 March.
About PUSH Integrated Communications Pvt. Ltd.
PUSH Integrated is a true blue integrated communication solution provider with competencies that extend from communication strategy, creative development and execution to media solutions, digital strategy and activation, film production, event management and public relations. Each of the services are independent profit centers with focused capabilities. For PUSH, the idea chooses the medium for resonation, and then the competent partners and associates take over the function seamlessly. PUSH Integrated is the creative partner fro MAXUS in India and has strategic partnerships with MConsult, the Business strategy consultants, a part of Group M. Today PUSH has an impressive list of clients from retail and services to FMCG, education, fashion, healthcare, banking and infrastructure. The clients include Kalyan Jewelers, A.V. Thomas & co. ltd., with AVT Premium, Kalanikethan, Wrangler Jeans, Sobha Restoplus, Manappuram Finance and Shanders Developers to name a few.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
