MAM
Punjab FC reveals new kits with Shiv Naresh as official kit partner
Mumbai: Punjab FC, the sole representative from North India in the Indian Super League (ISL), announced the addition of three brands to its commercial roster for the upcoming season. The club has signed Indian sportswear brand Shiv Naresh as the ‘Official Kit Partner,’ PayTM Insider as the ‘Official Ticketing Partner,’ and Radio City as the ‘Official Radio Partner.’ Punjab FC began its ISL campaign on 15 September against Kerala Blasters in Kochi and will play its first home game on 20 September in New Delhi.
The official home, away, and third kits were launched earlier in Chandigarh and have already received positive feedback from fans and football enthusiasts.
Shiv Naresh Sports Pvt Ltd, managing director Shiv Prakash Singh shared, “We are thrilled to partner with Punjab FC, the I-League champions, for the ISL 2024-25 season. At Shiv Naresh, our mission has always been to empower athletes with the best possible gear, and this collaboration with Punjab FC aligns perfectly with that mission. We are excited to see the team excel on the field and to see their passionate fans wearing our jerseys in support of their champions.”
PayTM Insider joins as the ticketing partner for the season, enabling fans to purchase tickets for Punjab FC’s home games at Jawaharlal Nehru Stadium in New Delhi. PayTM Insider’s chief operating officer Varun Khare states, “We at PayTm Insider, are thrilled to announce our partnership with Punjab FC as a part of the Indian Super League. Our mission is to redefine the fan experience, going beyond simple ticketing. By combining our expertise in ticketing, accreditation, and fan engagement, we aim to create a seamless and immersive journey for Punjab FC supporters. Together, we’ll ensure that every match is a memorable event, contributing to the growth of football in India.”
Radio City will provide exclusive insights, stories, and updates about Punjab FC throughout the season for listeners in Delhi and Punjab. Radio City’s CEO Ashit Kukian commented, “We are excited to partner with Punjab FC as their official radio partner for the upcoming ISL season. This collaboration allows us to bring exclusive insights, updates, and stories of Punjab FC’s journey directly to our passionate listeners in Delhi and Punjab. As a brand committed to make you hear everything happening around, we are excited to amplify the voices of football fans and be a part of Punjab FC’s growing legacy in the ISL.”
Roundglass Sports, lead, sports marketing, Tarandeep Sekhon added, “We are delighted to expand our commercial roster for the season. In just our second season in the ISL, partnering with such popular brands showcases the popularity that the team has gained among Indian football fans. A successful run at the Durand Cup further makes us confident that this partnership will yield great results for us in the season ahead.”
Punjab FC begins the 2024-25 season with a quarterfinal appearance in Asia’s oldest football tournament, the Durand Cup. In the group stages, the team defeats Mumbai City FC and CISF Protectors XI and draws with Kerala Blasters to advance to the quarterfinals. In the quarterfinals, they suffered a narrow defeat against Mohun Bagan Super Giant in a penalty shootout after the match ended 3-3 in regulation time.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
