MAM
Pump it up this holiday season with Athleisure Lifestyle
MUMBAI: Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions. But thank God for family holidays that are a great way to create and strengthen the different relationships within families. And what happens when you mingle the tradition of family getaways with the trend of athleisure? A plan that is a perfect fit (get it to get it?) for enhancing that filial bond.
Keep Fit While On Holidays
With the adaptation of athleisure into everyday life, not only people’s wardrobe game has changed, but also the overall lifestyle of the average common people is shifting towards something that incorporates and prioritizes fitness activities amidst day to day existence. And that includes vacationing as well. Going on a vacation and ruining the fitness level you worked so hard for all around the year is a thing of yesterday now. Athleisure holiday is what modern families are looking towards to get that much-needed relaxation without having to compromise on fitness.
Akash Korgaonkar, Founder Director of Ruggedian Lifestyle Pvt Ltd says, “These holidays help in developing a fitness culture within the family. They also bring about a healthy change in the thought process, like taking adequate rest, following healthy dietary habits etc. There comes in a welcome change from the mundane weekend outings like picnics, movies or shopping to destination marathons and sports events that boost fitness.”
When compared to normal holiday trips, where everyone is doing their own thing separately or are spending time locked up in the hotel room, athleisure holiday offers families a chance to spend time together all the while providing with the thrill of adventure. Activities like trekking, swimming, speed-boating, diving, rock climbing or other adventure sports not only give you the boost of an adrenaline rush but also bring the family together as often these activities emphasize on qualities like trust, co-dependence and helping each other out.
Let's take a detailed look at how these activities can help in building a strong bond among family:
Trekking – Trekking refers to a long, vigorous walk usually on mountainous or hilly footpaths. Perfect for a group of family and friends, trekking is a perfect way to explore the forests, the surrounding villages and picnic spots by the river. It’s a great option for both beginners and seasoned trekkers, who can give it who can give it a try in for Trek in the lap of rustic nature! To add to all of it, it also involves helping each other during the trek.
Swimming – If you’re a water child, swimming is the best option for you and your family. Choose your style and bask in the glory of the sun on sparkling water. The activity comes with many health benefits that will make you much more active and fitter after your holiday and of course enjoying in the water with your family is a different type of fun altogether.
Speed-boating – Extremely exciting, speed-boating is all about pumping your adrenaline! Have the best day of your life with the river and a speedboat surrounded by greenery for the company and lots of fervour and memories with your family members as a bonus!
Diving – Another fantastic sport for the water babies, diving tests your air awareness, strength, flexibility and kinaesthetic judgment. Show off your driving skills in the river and win lots of appreciation from your family and friends.
Rock-climbing – From tricky terrains to lonely trails, rock-climbing gives you the opportunity for sheer exploration. You’ll bond with your family much better as you help out each other in times of distress and do not let go no matter what. Oh yes, do not forget the remains of history along the way!
Have Your Athleisure Luggage Sorted
The biggest fuss about any trip perhaps is the packing part. But when you are going for athleisure holidays, a packing list that everyone can agree upon is already sorted. Who wouldn’t want to be this comfortable on a trip with comfy hoodies, stretchy leggings and casual sneakers? And not to mention, complemented by a sporty scene or contrasted by an aesthetic view in the backdrop, these outfits would make some really cool Instagram posts. Pull in your whole family for a click and there you have it, #FamilyFitnessGoals.
Whether its family time or relaxation or adventure-whatever you are looking for, the athleisure holiday is your Holy Grail. You know what time is it? Time to plan for your athleisure holiday!
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
