MAM
Puma teams up with Royal Challengers Bangalore to launch athleisure range
Mumbai: Global sports brand Puma has partnered with Royal Challengers Bangalore (RCB) to launch an all-new athleisure range.
Having garnered huge success in the first season of the IPL, Puma has decided to further strengthen its partnership with RCB with a collection that celebrates the indomitable spirit and fierce attitude of the team, said the brand in a statement. Combining Puma’s expertise in elevated product design and RCB’s core brand values, the collection offers the team’s ardent fans unique pieces with a playful twist, it added.
“Royal Challengers Bangalore is undoubtedly the most popular cricket team in the T20 League and enjoys an ever-increasing fandom across the country. We are really excited to partner with them for the launch of the athleisure range,” said Puma India and Southeast Asia managing director Abhishek Ganguly. “Bringing the best of both worlds, the collection leverages Puma’s design expertise and RCB’s fashionable DNA. Through an exclusive PumaxRCB range we aim to strengthen the team’s connect with its fans across the country.”
Dropping right in time for the T20 season, the collection offers RCB fans an opportunity to showcase their passion for the team all year round by sporting merchandise that has been reimagined through a fashion lens, said the brand.
“The launch of the athleisure collection makes RCB the only cricket team to move beyond traditional retail merchandise into the world of GenZ, millennial fashion wear,” stated vice president and head Rajesh Menon. “This collection indeed represents the evolving brand ethos of RCB in a cutting-edge streetwear, on-trend lifestyle avatar which will completely resonate with young India.”
The collection is available at select Puma stores, on puma.com, RCB.com, and the RCB Bar & Café.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
