MAM
Puma India elevates Shreya Sachdev as head of marketing & strategic Initiatives
NEW DELHI – Global sports brand Puma has elevated Shreya Sachdev as the head of marketing & strategic Initiatives. In addition to her current role of heading strategic initiatives, she will now be responsible for leading creative, brand marketing, and managing brand personalities. Shreya will continue to report to general manager Puma India, and Southeast Asia general manager Abhishek Ganguly and will be a part of the company’s leadership team.
Commenting on the appointment, Ganguly said, “Puma’s brand differentiation in the Indian market stems from our unconventional approach to marketing. We have always believed in telling the right stories, with the right content, and in the most compelling manner to build consumer connect. Shreya’s analytical skills coupled with her penchant for creativity will further help build local relevance for our marketing excellence in the years to come.”
Sachdev joined Puma in 2019 to lead strategic initiatives. Her rich and diverse experience saw her successfully lead numerous key projects. Prior to joining Puma, Shreya worked as a consultant with McKinsey & Company. She holds an MBA in marketing from IIM Lucknow and an undergraduate degree in Literature from Lady Shri Ram College.
Talking about her new role, Sachdev said, “Even before joining the team, I was enthralled by the success of Puma brand in the Indian market. For me, having an opportunity to connect the brand and consumers is very empowering. Puma is known for creating unique and impactful brand campaigns with a focus on consumer engagement. I am looking forward to working with some of the best minds to further build our marketing excellence in India.”
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
