MAM
Puma India elevates Shreya Sachdev as head of marketing & strategic Initiatives
NEW DELHI – Global sports brand Puma has elevated Shreya Sachdev as the head of marketing & strategic Initiatives. In addition to her current role of heading strategic initiatives, she will now be responsible for leading creative, brand marketing, and managing brand personalities. Shreya will continue to report to general manager Puma India, and Southeast Asia general manager Abhishek Ganguly and will be a part of the company’s leadership team.
Commenting on the appointment, Ganguly said, “Puma’s brand differentiation in the Indian market stems from our unconventional approach to marketing. We have always believed in telling the right stories, with the right content, and in the most compelling manner to build consumer connect. Shreya’s analytical skills coupled with her penchant for creativity will further help build local relevance for our marketing excellence in the years to come.”
Sachdev joined Puma in 2019 to lead strategic initiatives. Her rich and diverse experience saw her successfully lead numerous key projects. Prior to joining Puma, Shreya worked as a consultant with McKinsey & Company. She holds an MBA in marketing from IIM Lucknow and an undergraduate degree in Literature from Lady Shri Ram College.
Talking about her new role, Sachdev said, “Even before joining the team, I was enthralled by the success of Puma brand in the Indian market. For me, having an opportunity to connect the brand and consumers is very empowering. Puma is known for creating unique and impactful brand campaigns with a focus on consumer engagement. I am looking forward to working with some of the best minds to further build our marketing excellence in India.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
