MAM
Pulse launches marketing campaign #PulsePePulseChallenge
Mumbai: PassPass Pulse, India’s favourite candy known for its sweet and spicy flavours, has launched one of the most exciting Influencer marketing campaigns, #PulsePePulseChallenge on all major social media platforms.
The challenge is to stack three Pulse candies on top of each other in 15 seconds. It may sound easy, but this entire exercise should be done using only one hand. As the clock ticks, this seemingly relaxed challenge tests you for focus, stability and agility.
The idea behind the challenge was to encourage candy lovers to engage in a fun activity with Pulse. The challenge was kickstarted with some of the biggest influencers in the market like Aparshakti Khurana, Prajakta Koli, Ashish Chanchlani, Kriti Vij etc. The influencers loved executing this activity, so they also challenged their followers to give it a try and post on their respective social media handles.
The #PulsePePulseChallenge has been executed in collaboration with Pollen, FoxyMoron’s influencer marketing vertical. The ongoing campaign will be running till 07 January across all major social media platforms.
Pass Pass Pulse is a known product from the Dharampal Satyapal Group, a rapidly growing, multi-diversified conglomerate with presence in diverse industry sectors.
AD Agencies
Havas hits 2025 targets, posts 3.1 per cent organic growth
Net revenue rises to €2.78 bn as AI push and acquisitions lift performance
PUTEAUX, FRANCE: Havas delivered a solid set of full-year results for 2025, beating its own guidance as steady organic growth, tighter cost control and an aggressive push into artificial intelligence lifted margins and cash flow.
The advertising and communications group reported organic net revenue growth of 3.1 per cent for the year, slightly ahead of its guided range of 2.5 to 3.0 per cent. Net revenue rose to €2.78 billion, while adjusted Ebit climbed to €358 million, translating into a margin of 12.9 per cent, up 50 basis points from last year.
Net income increased 11.1 per cent to €210 million, with group share of net income rising 9.2 per cent to €189 million. Operating cash flow after working capital jumped 53 per cent to €360 million, reflecting improved collections and disciplined spending.
The fourth quarter capped the year on a strong note, with organic growth of 3.7 per cent, driven by momentum across Europe and North America. For the full year, North America led with organic growth of 4.9 per cent, while Europe posted 2.0 per cent growth. Latin America returned to growth, and APAC and Africa were supported by India.
Chairman and CEO Yannick Bolloré, said 2025 marked a “transformative year” for Havas, its first full year as a listed company. He credited the rollout of the group’s Converged.AI operating system and a client-centric model for delivering on guidance in a highly competitive market.
Havas continued its acquisition spree, buying majority stakes in 11 agencies during the year across Europe, Australia and New Zealand, strengthening its media, creative, health and data capabilities. The group also struck strategic partnerships with AI players Vurvey Labs and Akkio to deepen its agentic AI capabilities.
Looking ahead, Havas guided for organic growth of 2.0 to 3.0 per cent in 2026 and an adjusted Ebit margin of between 13.2 and 13.5 per cent. The group plans to maintain a dividend payout ratio of around 40 per cent and pursue five to ten bolt-on acquisitions during the year.
Havas also confirmed its medium-term ambition of lifting margins to between 14 and 15 per cent by 2028, underlining confidence in its AI-led strategy and diversified geographic footprint.
