Digital
Pulp Strategy reveals AI-created digital films
Mumbai: Transformational digital agency, Pulp Strategy, is revolutionizing the advertising landscape with its cutting-edge suite of advanced AI capabilities for digital landscape.
Innovation lab fuels AI-powered growth:
Pulp Strategy’s commitment to pushing boundaries and staying at the forefront of digital marketing led to the establishment of the dedicated Innovation Lab in early 2023. This state-of-the-art hub allows for experimentation and trial runs with over 50 advanced AI tools, empowering the agency to harness their power for the ultimate benefit of their clients.
Leading the AI advertising revolution:
Pulp Strategy’s pioneering work in AI-powered advertising is exemplified by their recent Film for Dabur Red. They created a groundbreaking brand film solely using Generative AI human-guided creative intelligence. This achievement showcases Pulp Strategy’s unwavering commitment to pushing creative boundaries and delivering unprecedented results.
Meet Yukti – the AI strategist:
In their pursuit of innovation, Pulp Strategy introduces Yukti, their groundbreaking humanoid AI persona. Yukti brings a new level of AI glamour and intelligence to social media and spends her off screen time serving as an “intern” assisting in the strategizing, analyzing, and providing valuable insights. Yukti blurs the lines between human and artificial intelligence, setting a new standard for AI integration in digital marketing.
Pulp Strategy founder and MD Ambika Sharma stated, “AI is at the peak of its hype cycle; the capability of the tools is limited but growing. There are many interesting and real value use cases beyond creative and content with generative AI. It is our collective responsibility to prevent ‘nice-looking garbage’ through quality control processes to ensure impactful and effective campaign outcomes.”
AI across the workflow:
Pulp Strategy seamlessly integrates Generative AI throughout the marketing workflow, transforming various stages with its capabilities, including:
1 Research and analytics: Data visualisation, insights generation, and audience segmentation.
2 User persona-driven testing and feedback, which has shown promising results.
3 Coding: Code suggestions, error detection, and automation.
4 UI/UX: Wireframing, sitemap creation, and user behavior prediction.
5 Content creation: Rich media, image creation, video editing, voice solutions, and music composition.
6 Design: Art, graphic design, photo shoots, animation, and photo-realistic mockups.
Impacting the advertising landscape:
Generative AI’s influence on advertising is undeniable, and Pulp Strategy embraces its potential for good with the following benefits:
1 Efficient research and analytics: Reducing errors and incorporating intelligence for better behavior insights and pre-testing.
2 Personalized content at scale: Tailored messaging that increases engagement and conversion rates.
3 Streamlined processes: Automating repetitive tasks to free up resources for strategic initiatives.
4 Unleashed creativity: Generating unique and diverse content for various platforms and audiences.
Addressing ethical considerations:
Pulp Strategy places a strong emphasis on responsible AI implementation with a robust human-centric framework, ensuring:
1 Ethical content creation: Adherence to privacy, consent, authenticity, and ownership principles.
2 Human-guided creativity: AI serves as a tool to augment, not replace, human ingenuity and emotional intelligence.
Pulp Strategy envisions a future where AI empowers them to deliver even more efficient, insightful, and impactful solutions for their clients. By responsibly harnessing the power of generative AI, they aim to redefine the advertising landscape and unlock unparalleled creative possibilities.
Discover more about Pulp Strategy’s AI-powered solutions and experience how they can elevate your brand’s advertising game.
Digital
Authbridge finds 5.61 per cent discrepancy rate in on-demand hiring
White-collar roles show 4.33 per cent overall as employment history leads at 11.15 per cent in H1 FY26.
MUMBAI: India’s hiring scene is pulling a classic bait-and-switch, candidates promise the world on paper, but the background check reveals the plot twist nobody saw coming. Authbridge, the country’s top trust and authentication tech firm, released its Workforce Fraud Files – H1 FY26 report (covering July–December 2025) around 16–17 February 2026, crunching data from millions of verifications across identity, address, employment history, education, criminal records, and CV validation.
The headline numbers paint a sobering picture: white-collar hires clocked an overall discrepancy rate of 4.33 per cent, while the on-demand ecosystem (gig and flexible roles) fared worse at 5.61 per cent showing that the faster, looser world of app-based work comes with extra red flags.
For white-collar folks, employment verification topped the trouble list at 11.15 per cent, followed by address checks at 7.68 per cent, education at 4.49 per cent, and references at 4.17 per cent. Drug screening (1.87 per cent) and criminal records (0.50 per cent) stayed relatively tame, but still popped up enough to matter.
The gig side showed even sharper vulnerabilities, address discrepancies hit 9.70 per cent, identity (NID) issues 2.53 per cent, and criminal record mismatches 2.23 per cent particularly worrying for roles with direct customer contact or field duties.
Industry breakdowns add colour, address problems plagued Telecom (15.42 per cent), IT (12.02 per cent), Pharma (11.21 per cent), Retail (10.64 per cent), and Banking & BFSI (10.23 per cent). Employment verification headaches were biggest in Retail (16.37 per cent), Telecom (14.32 per cent), Banking & BFSI (13.00 per cent), and Pharma (12.10 per cent). Education slips stood out in Retail (9.16 per cent) and Telecom (7.80 per cent), while CV validation mismatches appeared in IT (12.80 per cent) and Banking & BFSI (2.91 per cent).
Authbridge CEO and founder Ajay Trehan didn’t mince words, “The H1 FY26 Workforce Fraud Files clearly show that hiring-related discrepancies remain a persistent and structural challenge. Despite faster and more digitised hiring workflows, we continue to see gaps in fundamental checks such as employment history, address, and education. These are not minor inconsistencies; they have direct implications for organisational risk, compliance, and trust.”
The report stresses ditching one-and-done checks, start screening pre-offer to avoid nasty surprises post-joining, and layer in periodic reviews like drug tests, court records, and lifestyle assessments for ongoing risk management. Tools like Authbridge’s Authnumber (consent-based digital credentials) and Authlead (deep-dive leadership vetting) get a nod for cutting friction and blind spots.
Bottom line? In a job market racing for speed and scale, skimping on trust verification is like building a house on sand, one solid background check away from watching the whole thing crumble.
