MAM
Publieze Media and Girikon join forces to boost global brand
NEW DELHI: Girikon, the global IT consulting and digital transformation firm, has teamed up with Publieze Media to put its brand firmly in the spotlight. The partnership aims to sharpen Girikon’s narrative and make its expertise impossible to ignore across key business and tech platforms.
Publieze Media will help Girikon craft a focused communication strategy, highlighting leadership insights, industry innovation, and growth milestones. The duo plans to engage media, shape thought leadership, and tell Girikon’s story with clarity and impact, ensuring the company stands out in competitive global markets.
Headquartered in the United States, with strong operations in India, the UK, and Australia, Girikon specialises in end-to-end IT consulting, particularly in Salesforce and enterprise technology. As the company scales its offerings, effective storytelling becomes a powerful tool to showcase its capabilities.
Publieze Media CEO Akshit Bhardwaj said, “Girikon is a trusted global partner delivering value-driven digital solutions. Our goal is to craft a brand story that captures their expertise, leadership, and growth journey, and ensures they remain visible in the media spotlight.”
Girikon co-founder and salesforce practice head Alok Anibha added, “As we expand globally, it’s vital to communicate our vision and achievements consistently. Partnering with Publieze Media will help us reach stakeholders more effectively and highlight our strengths in Salesforce and digital transformation.”
The collaboration will cover media relations, thought leadership initiatives, leadership profiling, brand storytelling, and strategic announcements, setting Girikon on a path to become a more visible and forward-looking force in the global technology consulting space.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
