MAM
Publicitas Digital signs exclusive representation with Qunar.com
MUMBAI: Publicitas Digital in India has been signed on by China based online travel information website Qunar.com as its exclusive representative in India. It will exclusively sell the digital advertising space of Qunar.com on a domestic and international level with immediate effect.
Qunar (meaning ‘where to go‘ in Mandarin) is a search engine designed to help travellers compare air ticket and hotel room prices, and to provide other travel-related information. Users are able to access travel products provided by airlines, hotels and travel agents, and choose the best deals for themselves.
Qunar.com senior sales director Michelle Ong said, “Qunar being the largest travel site in China, we have seen tremendous interest from travel brands globally to market themselves on our site. India being one of the fastest growing travel destinations for Chinese travellers, we were seeking to appoint an India based partner with strong local presence, history, resources and recognition by brands /media agencies within India. After in-depth evaluations, we came to a conclusion that Publicitas excelled in all the criteria that we‘re looking for with impeccable sales house qualities. Together, we‘re confident our synergy will surely bring to the table the best tailored-made solutions for each client‘s needs in India that aims to reach out to the most digital-savvy, affluent, Chinese travellers.”
Publicitas India and Asia CEO Marzban Patel said, “The media landscape in China is not easy to navigate. Publicitas has over a decade invested in building competencies to assist its clients reach their audiences in China. We now have fully trained multilingual staff in Beijing and Shanghai that work with our offices around the world to deliver the right target audience across media platforms. Our partnership with Qunar in India is important as it will enable Indian companies, tourism boards and tour operators reach the Chinese travel market with ease.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
