AD Agencies
Publicis WorldWide acquires stake in Arcade
MUMBAI: Publicis WW has acquired a minority stake in Asia’s fastest growing digital network, Arcade.
Publicis Worldwide CEO Arthur Sadoun said, “Asia is a strategic priority for us. The Arcade team’s core values of creative excellence, entrepreneurship and digital innovation are a perfect match for Publicis Worldwide, as we strive to be the preferred partner of our clients in their digital transformation.”
Arcade CEO and founding partner Nick Marrett said, “The worlds of marketing, entertainment and information are colliding. Arcade’s entrepreneurial approach to creativity helps brands find new ways to thrive in this new and challenging environment. We are thrilled to be joining forces with Publicis as we accelerate our development across the region into key markets like China, Africa and India for the benefit of our clients, and strengthen our Asian credentials. The chemistry and alignment with Publicis was incredibly strong right from the outset.”
Headquartered in Singapore with offices in Shanghai, Tokyo and Jakarta, Arcade currently employs more than 100 professionals across the region. Some of its key clients include Clear, Close Up, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.
Publicis WW CEO APAC Loris Nold added, “Arcade has built a unique model that allows them to create global and incredibly innovative work out of Asia. Our key clients have made Asia a global hub for some of their brands and we are increasingly working with Asian brands that have global ambitions. To partner Arcade’s founders, Nick, Gary, Mark and Matt, across the region is fantastic news for us.”
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
