Digital Agencies
Publicis Sapient named leader among global digital business transformation accelerators
MUMBAI: Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced that it has been named a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019. Publicis Sapient was among 15 companies that Forrester included in its evaluation.
According to Forrester, "Publicis Sapient excels at designing great digital experiences" and "rates highly for its ability to bring accelerator assets and tools to clients alongside its proven digital design and execution."
The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019 report helps CIOs select the right vendor for their needs, and sizes, "Executives the world over now embrace the importance of some kind of digital transformation. But few CEOs understand what's required to truly evolve their company into an effective digital business. Many of these efforts target areas where digital delivers short-term gains in customer experience and operational efficiency. But, when these pockets of innovation are not tied to broader business strategy and true market understanding, transformation stalls.
"Now, more than ever, the speed of design and execution are vital to success; having the right services partners to shape strategy, design experiences, and fill in gaps in skill sets will accelerate your firm on its journey. Spanning a select set of global consultancies, technology integrators, and digital agencies, these companies blend strategy and execution chops and couple them with the soft skills for inspiring leadership and training teams. CIOs and digital executives should look for providers that: have the capabilities to design business for change … can seamlessly integrate emerging technologies to design new experiences, [and] … bring tools to reduce the time-to-business-impact from years to months."
Publicis Sapient Australia managing director Sarah Adam-Gedge said, “To be recognised as a leader in The Forrester Wave: Global Digital Business Transformation Accelerators, is a fabulous achievement for us as Forrester is a true barometer of the strength of our industry. As a digital business transformation leader, Publicis Sapient Australia supports its clients move between ‘now and next’, as they face an unprecedented environment of rapidly changing consumer preferences, increasing expectations around regulation, and massive technology possibilities. To help our clients transform and thrive, we also need to continually transform our own business and recognition such as this serves to inspire our team and push us even further.”
Publicis Sapient CEO Nigel Vaz said, "We are honoured to be recognised as a Leader in this space and believe that it is a proof point of the success of our unique approach to helping clients on their constantly evolving digital transformation journeys. The integration of our capabilities across strategy and consulting, experience and engineering, along with creative problem-solving, provides us with a unique view of both the company and the customer to enable end-to-end transformation."
The report, authored by Forrester vice president and principal analyst Nigel Fenwick stated, "Publicis Sapient is an especially strong partner where the transformation emphasis is on creating world-class digital customer and employee experiences." Earlier, the report noted that "Publicis Sapient brings world-class digital experience design capabilities as a core element of its transformation delivery model, and because it agrees to outcome-based contracts, they are often vested in their clients' success."
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
