MAM
Publicis OOH India launches new initiative ‘FlexForward’
Mumbai: Publicis OOH India, part of Publicis Groupe India, launched a new green initiative, FlexForward, aimed at transforming the lifecycle of vinyl flexes used in the Out-of-Home (OOH) advertising industry. This programme addresses the pressing environmental challenges of billboard waste, offering an innovative, first-of-its-kind solution that benefits both communities and the planet.
Flex is a printable plastic material used to create banners, hoardings, and other promotional materials. In partnership with leading NGOs such as Goonj, FlexForward collects post-campaign flexes and repurposes them into eco-friendly utility items, including rain tarps, tote bags, and women’s utility pouches. These items are then distributed among marginalised communities, promoting sustainability while creating a positive social impact.
The creative strategy behind FlexForward revolves around the concept of superhero flexes, symbolising transformation, and change. The initiative highlights the community’s active role in workshops where the collected flexes are cleaned, cut, and transformed into practical products.
How FlexForward creates change
The initiative has already made significant strides in reducing waste and promoting sustainability:
Waste repurposing: Over seven lakh sq. ft. of flex in Mumbai and five lakh sq. ft. in Delhi have been collected and transformed, preventing tonnes of waste from reaching landfills.
Carbon footprint reduction: By repurposing these materials, FlexForward has substantially decreased emissions, contributing to a cleaner environment.
Community empowerment: The initiative engages local communities in the collection, transformation, and distribution process, creating awareness and fostering collective action.
PMX India managing director Sejal Shah said, “FlexForward brings in sustainability through reuse of the materials for billboards and blends innovation with social responsibility. At the core of our business matrix and goals, is an unwavering commitment to environmental protection, sustainability, positive social change and progress. FlexForward is yet another manifestation of this commitment, taking a bold step in redefining sustainability in advertising. It’s not just about reducing waste; it’s about creating a green movement and empowering communities. This initiative is a testament to the transformative impact of collective action in making a meaningful difference.”
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
