AD Agencies
Publicis India launches PDX, appoints Amaresh Godbole CEO
MUMBAI: Publicis Groupe India has pressed refresh on its digital ambitions with the launch of Publicis Digital Experience, or PDX, a new, unified offering designed to help brands win where it matters most today. Think the messy middle of the funnel and everything that happens after the sale.
PDX brings together the Groupe’s digital, technology and experience strengths into one client-led operation, built to solve the growing challenges faced by both CMOs and CIOs. From AI-driven transformation and customer experience to commerce, social, martech and CRM, the idea is simple: fewer silos, sharper outcomes.
At the heart of PDX are three focused solution practices. Social at PDX rethinks how brands show up in feeds and in culture, blending data with cultural intelligence to activate communities, creators and real-world experiences at the pace modern marketing demands.
AI-X at PDX puts artificial intelligence to work across the customer journey, powering agent-led workflows, process transformation and AI-enabled commerce and marketing platforms for both B2B and B2C brands.
CRM at PDX turns attention to the customers brands already have, using first-party data, marketing and data cloud optimisation to drive personalised engagement, cross-selling, upselling and long-term loyalty.
Supporting all three is a central Technology Centre of Excellence, focused on emerging technologies and AI best practice, ensuring speed, consistency and scale across the operation.
PDX also unifies the expertise of Digitas India, Razorfish India and Indigo Consulting into a single, purpose-built organisation. With more than 500 specialists and over 1,000 projects already delivered, Publicis says the new model gives it a clear first-mover advantage in applied AI and agentic workflows.
The new entity will be led by Amaresh Godbole as chief executive officer, alongside his role as chief of AI Experiences and Solutions for Publicis Groupe India.
Publicis Groupe South Asia CEO Anupriya Acharya, said the launch reflects a world where marketing and technology are no longer separate conversations. “PDX re-architects how digital, data, technology and creativity work together. It is built to help marketers accelerate into what comes next.”
Godbole added that clients are done with fragmented services. “They want partners who can turn AI and technology into a real competitive edge across the middle and after funnel. PDX is built precisely for that moment.”
In short, PDX is Publicis Groupe India’s bet on a quieter, smarter kind of scale. Less noise, more impact and a clear eye on the future of growth.
AD Agencies
Havas Life Mumbai & Shobiz team up to offer experiential healthcare solutions in India
Alliance blends science-led strategy with immersive experiences for pharma brands
MUMBAI: In a move aimed at reshaping how healthcare brands connect with their audiences, Havas Life Mumbai and Shobiz have joined forces to deliver integrated experiential solutions for India’s healthcare and pharmaceutical sector.
The partnership brings together two distinct strengths under Havas India. On one side is Havas Life Mumbai’s deep grounding in medical and scientific communications, and on the other, Shobiz’s expertise in large-scale experiential design and execution. The aim is simple but ambitious: to bridge the long-standing gap between science-heavy strategy and high-impact on-ground experiences.
As healthcare communication grows more complex, the industry is shifting away from traditional messaging towards engagement that is immersive, measurable and compliant. This collaboration seeks to meet that demand by offering end-to-end solutions that connect with healthcare professionals, patients and caregivers in more meaningful ways.
The joint offering will tap into emerging technologies such as virtual reality, augmented reality and AI-led interactive platforms. These tools are expected to help simplify complex medical information while making engagement more dynamic and outcome-focused.
Havas Health global chief client officer and CEO Apac-Latam Charles Houdoux said, “By bringing together scientific depth and experience design, we are creating a new model of engagement where knowledge and emotion work hand in hand. This is about improving understanding, building trust and ultimately driving better patient outcomes.”
Havas India group CEO Rana Barua added, “This partnership allows us to move beyond conventional formats and create experiences that are more relevant and impactful for the health and wellness space. It reflects where the future of healthcare engagement is headed.”
Havas Life Mumbai managing director Dorelle Kulkarni noted that brands today need more than just communication. “They need experiences that make complex science easier to understand and inspire action. This collaboration enables us to deliver exactly that, with measurable impact.”
Echoing the sentiment, Shobiz CEO Sameer Tobaccowala said, “The future lies in combining credibility with creativity. Together, we can offer integrated platforms that not only engage but also deliver real business outcomes.”
With this alliance, the Havas network is betting big on experience-led healthcare communication. If executed well, the partnership could set a new benchmark for how medical science is not just communicated, but truly experienced across India.
