MAM
Publicis Health appoints Anindya Banerjee as creative head
Mumbai: Publicis Health has announced the appointment of Anindya Banerjee as head of creative. He will report to Publicis Health senior VP Dorelle Kulkarni.
In this role, Banerjee will lead the creative mandate for the unit, evolving their creative offerings while managing growth, strategy and communications output for the agency, said the statement.
“Publicis Health has had tremendous growth momentum in the past year and this is reflected in both our new business wins and our body of work. To keep up this momentum it is important to have a leadership team that brings a diverse perspective and open new avenues for us,” said Dorelle Kulkarni. “Anindya comes with the perfect knowledge of craft and experience which will be invaluable in propelling Publicis Health to the next phase of growth. I look forward to us working together.”
Banerjee is a seasoned creative with diverse experience in advertising, marketing, and communication. He has held senior leadership roles across various agencies and crafted award-winning campaigns that have gone on to win several accolades at world stages. With over 20 years of experience in the advertising and communication space, his expansive experience will fuel the organisation’s creative services.
“Publicis Health continues to play a pivotal role for our growth plans and to that end we are committed to bringing on board the best in class talent to the agency,” stated Leo Burnett, Publicis Health & Publicis Business CEO and chief strategy officer for South Asia Dheeraj Sinha. “Anindya’s diverse background will bring a unique perspective to agency and I look forward to some great work in the future.”
Banerjee joins Publicis Health from FCB Ulka, where he worked on some of India’s biggest brands including the award-winning Times ‘Out and Proud’ campaign for LGBTQ rights in India. He has worked across several Indian and international brands throughout his tenure with various agencies crafting award-winning hybrid 360 campaigns.
“The scourge of Covid and its terrible aftermath has shown how important health is in the overall well-being of people. I believe health and wellness are going to be the engine drivers of the industry going forward. In that context, Publicis Health is once in a lifetime opportunity for me to be in the right place at the right time,” said Anindya Banerjee on his new assignment.
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33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
