MAM
Publicis Groupe rejigs media ops, Tanmay Mohanty is CEO media services
NEW DELHI: Publicis Groupe has appointed Tanmay Mohanty to the newly created role of CEO media service.
A force for digital and data transformation throughout his career, Mohanty’s most recent four years as CEO of Zenith have been spent in expanding the Mumbai and Bengaluru footprint of the organisation, operationalising Epsilon PeopleCloud platform, helping clients pivot to a data-driven future and contributing to key new business wins like Hero MotoCorp and GSK.
The appointment comes as part of a wider restructuring in the agency’s media services domain. Publicis is bringing together data science, programmatic and media tech along with Zenith and Starcom, under a common leadership to further strengthen focus on scaled media, real identity and data capabilities. This realignment will help expediting its media product around Epsilon PeopleCloud, Epsilon powered data services, programmatic amongst others. Sapient Razorfish, will also be part of this offering and will focus on consulting solutions around full spectrum of real identity, digital, data and media tech.
Other key promotions have also been announced in this structure. Jai Lala will now take on the role of Zenith CEO and will continue to work with Mohanty. In his two plus years as COO for Zenith, he has been instrumental in driving excellent client relations and operational efficiencies across the board. He has also been instrumental in settling the Zenith Delhi operations.
Sejal Shah has been elevated to the role of Publicis Media Exchange managing director and head across mainline and digital. In this capacity, she will work closely with all the Groupe agencies. She will also continue to oversee Publicis-in-Motion, the Groupe’s experiential, shopper and OOH marketing practice.
Publicis Groupe south Asia CEO Anupriya Acharya said, “Earlier in the year, we bolstered our creative agencies capabilities on the digital marketing solutions. Now we wanted to realign our media capabilities in a manner that propels the synergies between data, tech, digital to deliver scaled media solutions developed from a deeper understanding of audiences and how best to influence them.”
She went on to added, “Tanmay has an exceptional range of experience in digital, data, media and technology. Coupled with his leadership on nurturing agency teams with strong client centricity, makes him a natural fit for the role.”
Tanmay Mohanty said, “Media is increasingly a critical and strategic part of the entire mix and the focus is on real-time messaging, compelling solutions delivered at scale, efficiently and with speed. The new alignment builds on our core competencies on digital, data and tech and also helps leverage all the diverse expert skills in a more unified manner. I look forward to working with our very talented teams to further build on our momentum on media excellence.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
