MAM
Publicis Ambience appoints Paritosh Srivastava as Mumbai head
MUMBAI: Publicis Ambience has appointed Paritosh Srivastava as its Mumbai head. He is expected to come on board in early May.
Srivastava moves in from Rediffusion Y&R, where he was executive vice president south.
Publicis South Asia CEO Nakul Chopra said, “Paritosh brings a unique combination of youth and experience. I believe both his passion and entrepreneurial skills will bring the very qualities we need in PA Mumbai right now. I look forward to a very successful partnership with him.”
Srivastava started his career with Ogilvy and Mather Mumbai as account supervisor and worked there for four years.
After O&M, Srivastava has had a long and successful innings at Rediffusion-Y&R going on to head their operations in the South across Bangalore, Chennai and Hyderabad.
In a career spanning more than 10 years, Srivastava has worked with a range of clients such as ITC, Titan Xylys, Arrow, Antiquity, Indiainfo.com, Star India, Amaron Batteries and Bajaj Auto.
Srivastava stated, “Publicis is a strong group with aggressive future plans for India. Nakul’s view of the agency business and the kind of place he’d like to create resonates with my thoughts. We have a shared sense of the future and I look forward to the experience of a network agency.”
Meanwhile, Publicis Capital Mumbai has recently appointed Runjhun Jain as senior creative director. She moves in from Bates 141.
Jain will partner Publicis Capital Mumbai executive creative director Vivek Nayyar in leading the creative team here.
Besides freelancing as an independent illustrator, stylist and art director, Jain has also worked at Lowe and Ogilvy & Mather.
Jain has worked on various brands such as Allen Solly, Clinic Plus, Fiat Linea, Gelusil, and Tanishq.
On her appointment, Publicis Capital national creative director Emmanuel Upputuru says, “Our team in Mumbai has been doing a great job on Garnier and other brands for the last many years. Now I look forward to Runjhun to take the baton and run with it. She certainly has the hunger and the talent for it.”
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
