Ad Campaigns
PUBG Mobile launches first ever India TVC
MUMBAI: PUBG Mobile has launched its first ever TVC in India. In its ongoing endeavour to increase customer touch base, the campaign comprises of 2 TVCs. One focuses on the thrilling new Sanhok map and the other on the gameplay of the most famous video game the country has ever seen.
The TVC was strategically launched, to coincide with the holiday season of Dussehra/Diwali when most of our players spend time watching telly, with their families.
The launch of the TVC corroborates the substance of India as a market for PUBG MOBILE. We all know someone who plays PUBG MOBILE. This simple fact is testimony to the impact of the game in India. The transition from gaming sub-Culture to pop-Culture is imminent.
The video lands right in the middle of the chaotic combat in Sanhok PUBG MOBILE’s all new map. The TVC presents the nail-biting aura of combat through stellar explosions and life-like battle scenarios in the Battle Royale game that has taken India by storm.
The TVC would be aired on a host of Hindi and English movie; infotainment; English entertainment; Hindi music and English music channels. You can catch the commercial on HBO HD, Star Gold, Sony Mix, VH1, Comedy Central, Discovery Channel and Star Movies, to name a few.
In addition to the inaugural TVC, PUBG MOBILE is all set to sponsor some of the biggest feature presentations for the calendar year. The marketing emphasis is as clear as day with Thor Ragnarok, Justice League and Gold (Starring Akshay Kumar), set to be powered by PUBG MOBILE, for their national premieres. India’s favorite mobile game has also nailed in sponsored spots for ‘High Altitude Warrior School’ and ‘Moonbound’ on Discovery Channel.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
