Brands
pTron steps into smart glasses with Orbis era and urban launch
HYDERABAD: pTron has entered the smart eyewear market with the launch of Orbis era and Orbis urban, marking a push to bring connected glasses to Indian consumers at mass-market prices, the company said in a filing posted on the BSE.
The new bluetooth-enabled smart glasses combine open-ear audio, hands-free calling and blue light protection, aimed at everyday work, travel and leisure use. pTron positions the range as feature-rich yet accessible, with prices starting at Rs 1,499 for Orbis era and Rs 2,499 for Orbis urban.
Orbis urban is pitched as a more versatile option, featuring magnetic clip-on sunglasses, air-conduction audio, 10 mm drivers, HD microphones and fast magnetic charging. Orbis era targets daily users with a lightweight frame, eight-hour battery life and similar audio and calling features. Both models support bluetooth 5.4, IPX4 water resistance and replaceable lenses, including prescription options.
pTron founder and CEO Ameen Khwaja, said the launch reflects the company’s ambition to make futuristic wearables practical and affordable for Indian consumers.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
