Brands
pTron steps into smart glasses with Orbis era and urban launch
HYDERABAD: pTron has entered the smart eyewear market with the launch of Orbis era and Orbis urban, marking a push to bring connected glasses to Indian consumers at mass-market prices, the company said in a filing posted on the BSE.
The new bluetooth-enabled smart glasses combine open-ear audio, hands-free calling and blue light protection, aimed at everyday work, travel and leisure use. pTron positions the range as feature-rich yet accessible, with prices starting at Rs 1,499 for Orbis era and Rs 2,499 for Orbis urban.
Orbis urban is pitched as a more versatile option, featuring magnetic clip-on sunglasses, air-conduction audio, 10 mm drivers, HD microphones and fast magnetic charging. Orbis era targets daily users with a lightweight frame, eight-hour battery life and similar audio and calling features. Both models support bluetooth 5.4, IPX4 water resistance and replaceable lenses, including prescription options.
pTron founder and CEO Ameen Khwaja, said the launch reflects the company’s ambition to make futuristic wearables practical and affordable for Indian consumers.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
