Brands
pTron India unveils new logo to redefine corporate brand identity
Mumbai: pTron India has unveiled a new brand logo and announced a new bold and futuristic brand identity that will be strengthening the vision of its brand to reach consumers across the value chain of economy, mainstream and premium segments.
The new logo marks the birth of a new pTron both inside and out, which is a modern interpretation of brand’s classic ‘P’ insignia carrying the same passion and zeal to keep making technology accessible to all, said the brand in a statement.
“This new visual identity is in line with the brand’s overall mission, which will be carried out across packaging, branding, and marketing communications. The logo perfectly compliments with the product packaging, providing fresh energy and vibrancy to multiple touch-points,” it added.
These new changes come at a time when the company is also evolving its product offering and services to cater to the youth in major cities of India.
Commenting on the insight behind the new identity, pTron founder and CEO Ameen Khwaja said, “Over the last three years, we did something which is vibrant, connecting, reliable, and of course, gives a sense of being aspirational. Throughout the journey, we have remained true to our core values, even as we continually transform to keep pace with the changing needs of our end consumers.”
“While our name remains the same, our logo & packing have changed significantly to better represent who we are and better connect with our consumers. With our wide Online and offline presence and an extensive Made in India range, we intend to be the preferred choice of the Indian youth looking for tech-savvy gadgets across income-classes. Our belief #BeLoudBeProud lends new meaning to our core purpose of accelerating access to affordable and innovative products,” he added.
Brands
Malaika Arora launches accessories brand Maejoy
The Bollywood star’s lifestyle brand, built with Myntra and Exceed Entertainment, promises aspirational fashion without the high price tag
MUMBAI: Malaika Arora is not the first Bollywood star to put her name on a brand, and she will not be the last. But Maejoy, the accessories label she has launched in partnership with Myntra Jabong India Private Limited (MJIPL) and talent outfit Exceed Entertainment, at least has a sharper pitch than most. The brand drops with 250-plus styles spanning handbags and lab-grown diamond jewellery, two categories that sit squarely in the sweet spot between aspiration and affordability, and lands on Myntra’s platform from day one, putting it in front of millions of shoppers without breaking a sweat.
The handbag range covers the full gamut: crossbody bags, structured shoulder bags, bucket bags, totes, workwear classics, backpacks and clutches, rendered in synthetic leather, raffia, braids, satin, rhinestone and metallic finishes. The jewellery line runs to rings, earrings, pendants, bracelets and tennis bracelets in silver, gold and rose-gold tones, set in 925 sterling silver with IGI and GCI certified lab-grown diamonds. The brand’s guiding philosophy, “The Joy of Being Me,” stakes its claim on individuality and self-expression; its three brand pillars, Authentic, Empowering, Accessible, are the usual suspects, though the lab-grown diamond bet is savvier than it sounds. Lab-grown stones now sell at a fraction of the price of mined ones, and the category is growing fast in India as younger buyers wise up to the arbitrage.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business, or through my personal style, I’ve championed the idea that fashion should be empowering yet effortless. The brand aims to democratise global fashion trends while offering women something that extends the feeling of luxury every day, be it a lab-grown diamond or a perfectly crafted handbag,” said Malaika Arora, founder of Maejoy
MJIPL, the B2B wholesale arm of Myntra, is putting its design and brand-building muscle behind the venture. Suman Saha, chief experience officer and head of house of brands at MJIPL, was bullish on the tie-up.
“Maejoy brings together Malaika Arora’s distinctive style perspective with a strong proposition in the accessible yet elevated accessories space. We believe the brand’s fashion-forward designs and thoughtful positioning will connect strongly with discerning consumers.”
Suman Saha, chief experience officer, head of house of brands, MJIPL
Afsar Zaidi, chief executive of Exceed Entertainment, the talent management firm that helped broker the deal, has worked with MJIPL before and was characteristically direct about what makes Arora an unusually bankable partner.
“Building celebrity-led brands requires a delicate balance of authenticity and market viability. Malaika is a rare talent who commands equal respect as a fashion icon and a savvy businesswoman. We are proud to facilitate this partnership that brings together her creative clout and Myntra’s brand-building excellence,” said Zaidi
Celebrity fashion brands live or die on one question: does the star actually wear it, or is the cheque the only thing they signed? Arora, who has spent three decades as one of Bollywood’s most-watched style references, has at least built a plausible case. Maejoy is live now on www.myntra.com and the Myntra app. The real test, whether shoppers buy the handbag or just the hype, starts today.
