MAM
PSI crosses border with ACCA
MUMBAI: PSI, an international arm of Posterscope, was entrusted with the duty of creating a high impact outdoor campaign for Association of Chartered Certified Accountants (ACCA) internationally, in South Asia.
With an aim to reinforce ACCA’s presence and the gamut of work it does, it has ventured into the outdoor turf, globally. PSI owing to its extensive reach across borders implemented a highly effective outdoor campaign which was built on a sophisticated media strategy.
The brief was to harbor impactful presence in student dominated locations and city centers. PSI tapped its resourceful network of outdoor in South Asia and working in tandem with a renowned media players there, captured the key cities of south Asia impeccably. The campaign was implemented in Karachi, Lahore and Islamabad for duration of two months. Further to ensure impact large formats like billboards, gantries were used. The campaign reaped high amount of visibility and success.
Posterscope regional director APAC Haresh Nayak said, “We are particularly proud of this campaign given that it was done in South Asia Our strong international alliances and expertise in these markets was the key to this campaigns success. We are committed to ACCA and are happy to be associated with them”.
Brands
Sanjay Khanna named chairman and MD of Bharat Petroleum
Sanjay Khanna takes the top job at Bharat Petroleum, ending a year-long leadership vacuum at the country’s second-largest state-owned fuel retailer
MUMBAI: India’s government has finally filled the corner office at Bharat Petroleum Corporation Ltd (BPCL), handing the chairman and managing director’s role to Khanna, a refinery veteran who had been minding the shop in an acting capacity for nearly a year.
Khanna, who was director (refineries) at BPCL before his elevation, stepped into the breach after G Krishnakumar walked out the door on superannuation on April 30, 2025, leaving the company rudderless at the top. The wait is now over. His formal appointment, conveyed by the ministry of petroleum and natural gas, took effect on April 9, 2026, and runs until his own superannuation on May 31, 2029, or until further orders, whichever is earlier, BPCL said in a stock exchange filing.
The pick is hardly a surprise. Khanna was among candidates interviewed by the Public Enterprise Selection Board as far back as February 1, 2025, in the search for a Krishnakumar replacement. He spent his career inside BPCL’s machinery, heading its Kochi and Mumbai refineries before being appointed director (refineries) on February 22, 2022. A chemical engineering graduate from the National Institute of Technology, Tiruchirappalli, he also holds a postgraduate degree in finance management from the University of Mumbai.
For BPCL, India’s second-largest state-owned fuel retailer, the appointment draws a line under months of drift at the top. Khanna now has three years to prove the wait was worth it.
