MAM
PRtainment Media & Communications Pvt Ltd secures official PR partnership with Nabhi Sutra
Mumbai: PRtainment Media, a PR agency has announced its appointment as the official PR partner for Nabhi Sutra. It is a renowned brand that has made a significant mark in the wellness industry since its inception in 2019. This collaboration signifies a strategic alliance to enhance Nabhi Sutra’s brand visibility and communication efforts.
As the official PR partner for Nabhi Sutra, PRtainment Media & Communications is committed to using its expertise in media relations, strategic communications, and brand building to elevate Nabhi Sutra’s presence.
PRtainment Media and Communications PL director and co-founder Nidhi Sabbarwal expressed her enthusiasm about the partnership by stating, “We are honoured to be chosen as Nabhi Sutra’s PR partner. The brand’s commitment to wellness and innovation resonates with our values, and we are excited to contribute to their journey of making a meaningful impact. Together, we aim to amplify the brand’s narrative and connect with audiences on a deeper level.”
The brand, Nabhi Sutra recently showcased its products on Shark Tank India Season 3, demonstrating its commitment to innovation and entrepreneurship. The brand’s appearance on the esteemed platform has further solidified its position as a leader in the wellness industry.
Nabhi Sutra the founder Swati Vakharia expresses her enthusiasm by stating, “We are thrilled to join forces with PRtainment Media & Communications. This partnership aligns perfectly with our vision to positively impact people’s lives through our wellness solutions. With the support of PRtainment, we look forward to reaching new heights and sharing our mission with a broader audience.”
This partnership marks a significant milestone for PRtainment Media & Communications and Nabhi Sutra, setting the stage for collaborative success in the dynamic world of wellness and media.
MAM
Bianca Guimaraes named Jury Chair of ABBY Awards 2026
Mischief USA ECD to lead Still Digital category at Goafest in Goa.
MUMBAI: Bianca Guimaraes just got handed the gavel for Still Digital because when the woman who turned Mischief into an awards magnet sits in judgement, even the shortlist starts feeling nervous. Bianca Guimaraes, founding partner and executive creative director at Mischief USA, has been appointed Jury Chair for the Still Digital category at the ABBY Awards 2026 Powered by The One Club / The One Show. The announcement was made ahead of Goafest 2026, where the awards will take place in Goa on 20–22 May 2026.
Guimaraes has built a reputation for culture-shifting work that has propelled Mischief USA from start-up to #1 independent agency of the year four times (Ad Age, Adweek, Campaign US and EFFIES). In just three years, her campaigns have secured over 100 international awards, including an Emmy. She previously spent six years at BBDO New York, was named Shots Rising Star in 2017, and voted Next Creative Leader by The One Show in 2016. WARC currently ranks Mischief USA as the world’s Most Effective Independent Agency.
A passionate advocate for women and diverse talent in advertising, Guimaraes has shaped the creative department she always wanted to join, blending bold ideas with measurable impact.
The ABBY Awards remain one of India’s most respected benchmarks for creative excellence, drawing entries across advertising, design, digital and branded content. Guimaraes’ appointment brings a global perspective to the Still Digital jury at a time when static digital work continues to push boundaries in storytelling and craft.
In an awards season where creativity is the real currency, the ABBYs didn’t just pick a chair, they picked the woman who’s spent years proving that the sharpest ideas don’t need motion to move people.
