MAM
PRtainment Media & Communications Pvt Ltd. appointed as the PR Partner for The Tea Planet
Mumbai: PRtainment Media, a leading PR agency in India, has announced its appointment as the official PR partner for Tea Planet, a visionary venture in the world of tea. PRtainment Media has distinguished itself with its comprehensive “full service” agency approach. The agency smoothly integrates media outreach, social media strategies, brand marketing, and creative consulting to craft compelling campaigns that make a lasting impact. With a track record of successful collaborations with diverse clients, PRtainment brings its expertise and innovative approach to amplify The Tea Planet’s unique position in the market.
PRtainment Media & Communications Pvt Ltd director & co-founder Nidhi Sabbarwal expressed her enthusiasm about the partnership by stating, “We are thrilled to be partnering with The Tea Planet, the brand shares our commitment to excellence and innovation. We are dedicated to creating immersive campaigns that captivate audiences, and we look forward to bringing our decade-long experience to elevate The Tea Planet’s presence in the industry.”
Tea Planet was founded in 2016 over time, it emerged as a visionary venture in the world of tea. The brand’s diverse range of tea reflects the rich tea culture from different parts of the world and shows the global diversity that the brand offers through its products.
The Tea Planet co-founder & director Madhuri Ganadinni conveyed her excitement about the collaboration, saying “We believe that PRtainment’s strategic and creative approach aligns perfectly with our vision for The Tea Planet. As we embark on this exciting journey together, we are confident that this partnership will help us reach new heights and introduce The Tea Planet to a wider and diverse range of audience.”
The collaboration between PRtainment and The Tea Planet signifies a blend of expertise and innovation. It promises exciting developments in the world of tea and public relations.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
