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PRtainment Media and Communications secures PR mandate for Crown Rice
Mumbai: PRtainment Media and Communications announced its appointment as the official PR partner for DRRK Foods’ flagship brand Crown Rice, a leader in the premium rice segment. This collaboration is set to enhance Crown Rice’s brand presence across India, driving greater awareness of its unique product offerings like 100% premium quality basmati rice.
PRtainment Media will lead an integrated PR strategy to highlight Crown Rice’s commitment to providing nutritious, flavorful rice options to today’s health-conscious consumers, ensuring the brand’s voice resonates across traditional and digital platforms.
Speaking on the collaboration, Vikram Marwaha, Joint Managing Director of DRRK Foods Pvt Ltd, said, “We are delighted to collaborate with PRtainment Media, a team that understands our passion for quality and innovation. Their deep understanding of our brand values and commitment to storytelling makes them the ideal partner to help us elevate Crown Rice’s market presence. With their expertise, we are confident that our unique product offerings will reach a broader audience”.
Further commenting on the collaboration, PRtainment Media and Communications PL director & co-founder Nidhi Sabbarwal stated, ” We are excited to take on the PR mandate for Crown Rice. This collaboration enables us to apply our expertise to highlight Crown Rice’s exceptional offerings. Our strategic approach will boost the brand’s visibility and strengthen its position in the premium rice market. We aim to engage a larger audience, enhancing its market presence while emphasizing its dedication to quality and innovation.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
