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Prossima AI appoints Metamorph CEO Satyandre Yadav as media advisor
Move signals push for global storytelling as startup sharpens AI positioning
NEW DELHI: Prossima AI has appointed Satyandre Yadav, chief executive of Metamorph, as its media advisor, in a move aimed at strengthening its global communications and brand positioning.
The appointment comes as the government-recognised AI startup looks to sharpen its narrative in an increasingly competitive and fast-evolving sector. Yadav will lead media strategy, narrative development and global outreach, helping Prossima AI better articulate its technological capabilities and long-term vision across key markets.
The development also marks a strategic expansion for Metamorph, which is formally entering the AI communications space after building expertise across Web3, fintech and emerging technologies.
The partnership follows a strong momentum phase for Prossima AI. The company was recently named among the top five AI startups in India and received a seed grant at the India AI Impact Summit 2026. The recognition was part of a multi-stakeholder collaboration involving the Government of India, Meta, 1M1B, AICTE and YuvAI.
“Effective communication is critical in the AI space, where clarity and trust are paramount,” said Prossima AI cofounder Atulya Bhatt. “Satyandre’s experience in building strong narratives for disruptive technologies makes him an ideal partner as we scale our presence.”
“Prossima AI is building at the intersection of innovation and real-world application,” said Metamorph ceo Satyandre Yadav. “We see immense potential in shaping its narrative as AI continues to redefine industries globally. This partnership also represents a significant milestone for Metamorph as we expand our footprint into AI-led communications.”
As artificial intelligence adoption accelerates across sectors, the need for clear and credible storytelling is becoming just as important as the technology itself. Prossima AI’s latest move reflects this shift, signalling how startups are increasingly investing in narrative alongside innovation to stand out in a crowded market.
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Flipkart elevates Ravi Rajani to director after six-year compliance run
Anti-corruption specialist steps up to strengthen governance framework
MUMBAI: Flipkart has promoted Ravi Rajani to director, marking a key milestone in his six-year tenure with the company as it continues to sharpen its governance and compliance focus.
Rajani, who joined Flipkart in 2020, has steadily risen through the ranks within the organisation’s anti-corruption compliance function. He most recently served as associate director, anti-corruption compliance, a role he held from September 2022 to April 2026. Prior to that, he was senior manager in the same vertical, playing a key role in strengthening internal controls and regulatory adherence.
In his new role as director, Rajani is expected to further bolster Flipkart’s governance framework, drawing on his experience in managing compliance risks and navigating evolving regulatory landscapes.
Before joining Flipkart, Rajani worked as a consultant at AZB & Partners, where he gained exposure to corporate law and regulatory advisory. He began his career at EY, progressing from article assistant to consultant over nearly four years, building a strong foundation in audit and compliance practices.
Academically, he is a chartered accountant from the Institute of Chartered Accountants of India and also holds a law degree from V. T. Choksi Sarvajanik Law College, equipping him with a dual lens on finance and legal frameworks.
Rajani’s elevation reflects Flipkart’s continued emphasis on strengthening internal governance as the ecommerce sector faces increasing regulatory scrutiny. As compliance moves from a backend function to a strategic priority, leadership roles such as his are becoming central to how companies build trust and scale responsibly.
