Brands
ProSportify announces The Great India Run
MUMBAI: The Great India Run, conceptualized by ProSportify, aspires to change the perception of running in the country. Flagging off on the 3rd of July, India will bear witness to a unique property that will see 12 elite runners start at the iconic India Gate in the capital city, making their way to the country’s financial capital, Mumbai. ProSportify’s ambition is to shed light on sports beyond cricket in India. They began their journey with Pro Wrestling League last year, and they hope to further break boundaries with their second IP.
Elite marathoners will make their way through six Indian states ending at the Gateway of India, Mumbai on the 20th of July creating India’s first-ever multi-city ultra marathon, The Great India Run. This novel initiative uses an apt tagline, Jeet Har Kadam Par, showcasing that running is for everyone.
The cross-country run will witness 12 Indian and International runners set a new record for the fastest time, covering a distance of 1480km. The inaugural edition of The Great India Run will see athletes Arun Bhardwaj, Mathias Jorgensen, Siddharth Choudhary, David Slotsgaard Bredo, Yuri Esperson, Lisa Stoddart, Meenal Sukhija, Satish Gujaran, Ranjana Deopa, Naresh Bharadwaj, Dinesh Heda and Joginder Chandna, going the distance.
The Great India Run has partnered with mobile fitness start-up, MobieFit, creators of a free running & fitness training app which allow runners to get marathon-ready. The app also has a virtual TGIR challenge and users can participate remotely from wherever they are in the country and contribute to the cause by accumulating running distances. The ultra-marathon has also joined hands with GoSports Foundation who will be generating funds to be further donated to the country’s deserving Olympians. The Great India Run is a call to all citizens, to come join the movement toward a healthier and fitter lifestyle, and join the ultra marathoners for either a 5km or 21km run in their city.
A keen promoter of running in India, celebrity and Iron Man participant, Milind Soman while speaking about his association with The Great India Run said, “The running scene in India is beginning to gain momentum, and promoters such as ProSportify are bringing it to the fore inspiring events such as The Great India Run. Apart from helping to spread the message of health and fitness, the cross-country run will also aid our athletes as they compete at the Olympics. I think this will be a fantastic initiative and look forward to it.”
MobieFit co-founder and actress, Gul Panag, when talking about the event said, “It is great to see more running initiatives in the country. Apart from the awareness generated about running, it shows citizens that anyone can run. It is a great opportunity to see self-made athletes take this up, and they are truly an inspiration to all.”
The Great India Run intends to promote the universal concept of running and hopes to influence Indians towards a healthier, less sedentary lifestyle. Speaking about the event, conceptualiser, Vishal Gurnani, Director ProSportify said, “The mission of ProSportify is to break boundaries when it comes to any of our properties. So when we wanted to bring out a running intellectual property, it was only natural that it would be truly one-of-a-kind. In a country that needs to get fit, The Great India Run serves as a clarion call to motivate people to take up running earnestly. This in turn, we hope, will cause a revolution to promote running, and inspire citizens helping eventually to support our countrymen at the Rio Olympics.”
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
