MAM
Promodome Communications bags three new accounts
MUMBAI: Promodome Communications recently acquired the advertising duties for Carlson Hotels Asia Pacific, a division of Carlson Hotels Worldwide.
The brand operates five of the world’s leading hotels through Asia-Pacific – Regent Hotels and Resorts, Radisson Hotels and Resorts, Park Plaza Hotels and Resorts, Country Inns and Suites.
The agency has already rolled on their print campaign in some of the leading business, fashion and travel magazines.
In addition Promodome has also bagged the prestigious Delhi Police account. The agency will do both the creative as well as the media buying and will communicate their messages on public awareness regarding child safety, senior citizens, terrorism etc.
For Promodome the icing on the cake was the Reed Exhibitions account. Reed is an organiser of trade and consumer events with 460 events running in 34 countries annually. The agency worked on their biggest project in India, Petrotech-2007- the international Oil and Gas exhibition. Under this, the agency did the entire spectrum ranging from brochures, direct mailers and international advertisements to POP material. Another such big event handled by the agency was the JCK show, held in Delhi in late 2006, one of the most renowned jewellery awards.
Promodome Communications MD Sandeep Kapur says that the agency has opened two new branches in Calcutta and Chandigarh, apart from having four branches. The turnover is epxected to reach Rs. 700 million by the next financial year.
Brands
Lotus Herbals appoints marketing veteran Puja Singh as AGM Marketing
Beauty brand bets on marketing veteran to sharpen brand strategy and accelerate growth across its expanding skincare portfolio
NEW DELHI: India’s beauty brand Lotus Herbals has appointed Puja Singh as agm marketing, bringing back a seasoned insider to steer brand strategy and growth across its expanding portfolio.
Singh will lead marketing and brand operations for a cluster of labels including Lotus Herbals, Lotus Dermabotanics, Lotus Makeup, Lotus Organics+, Lotus Botanicals and clinical skin-tech brand Dermacy. The move signals the company’s push to deepen its hold in the fast-growing natural and dermatological skincare segments.
A gold-medallist MBA and alumna of Indian School of Business, Hyderabad, and Miranda House, Singh brings more than 15 years of experience in beauty and personal care marketing. She joins after heading marketing and innovations at McNROE Consumer Products, where she built campaigns aimed squarely at Gen Z and millennial consumers.
Her playbook blends creative storytelling with commercial discipline—spanning brand positioning, influencer strategy and celebrity partnerships designed to convert attention into e-commerce sales. She has also handled full P&L responsibilities, managing marketing budgets and driving revenue growth.
The appointment marks a homecoming. Singh previously served as marketing manager for the Lotus Makeup division and exclusive brand outlets, where she helped relaunch the label as a youth-centric, aspirational cosmetics brand.
Now she returns with a bigger brief: scale the brand’s digital muscle, sharpen its positioning in organic skincare and push the portfolio deeper into India’s fiercely competitive beauty market.
For Lotus Herbals, the bet is clear—bring back a brand insider who knows the playbook, and let her turn the volume up.
