MAM
Promodome bags EFY account
NEW DELHI: Ad agency Promodome has acquired a new account from EFY Group, in addition to its already existing ones like Fuji, Intel, Kaff, Super Cassettes Industries, GM, Frontier, 3Cs and KSA-technopak.
The account is said to be worth Rs 20 million. The agency will handle all advertising and marketing events for all the five magazines of EFY – Electronics For You, Linux For You, EPOWER, Facts For Youand IT.
The agency head Sandeep Kapoor was quoted in a company release, as saying, “All our success is a direct result of our absolute faith in our creative and servicing team. We give them enough freedom to go ahead and make it happen for us!”
Through the alliance, the EFY Group seeks to tab more of the electronics readership, with major chunk of concentration on the fast emerging programming language Linux.
It is also looking to consolidate its position as the leader in electronics information monthly. The million dollar creative idea, which won Promodome the pitch is expected to hit the market in both print and electronic media.
The account was won in a competitive pitch including Arms Communication and Group Advertising.
Brands
Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
