Brands
Promodome bags Campus Shoes account; appoints Varun Dhawan as brand ambassador
MUMBAI: Promodome Communciations has bagged the account of Campus Shoes, the casual footwear brand from the Action Shoes group.
The group was looking to bolster Campus, and was looking for an agency to inject freshness into the brand through a new campaign led by a young brand ambassador. The client zeroed in on Promodome, which managed to sign on actor Varun Dhawan as brand ambassador.
The print campaign with Dhawan has been released, and the TVC shall soon be seen on various channels as well in cinema halls and various activations/events planned all over India.
The new line for the brand is – ‘We live in a campus called life’.
Promodome CEO Rajshekhar Malaviya said, “The intent behind this new line is the rising aspirations of youth, who believes that the limitations of yesterday can and will be challenged.”
The agency has had a long association with the Action Shoes group, having done another celebrity led campaign for the brand a couple of years ago, with Emran Hashmi and Neha Dhupia as brand ambassadors.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
