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PROMAX INDIA IS THRILLED TO ANNOUNCE AN ADDITION TO AN EVEN MORE STELLAR LINE-UP OF SPEAKERS for ‘Re-Invent’ PROMAX INDIA VIRTUAL 2020 -CONFERENCE & AWARDS LIVE on 7th, 8th & 9th of October, 2020
Get transported into the Future of Creativity in Augmented Reality all the way from Sydney with Emile Rademeyer, and the Climb to the Top of the Pyramid and witness a fireside chat with Megha Tata and Navika Kumar, as they highlight their journey and experiences in the media landscape. Then, sit back, relax and get an insight into OTT Marketing where leading OTT marketeers will truly deep dive and unearth some non-conventional ways of winning customer.
’Re-invent’ Promax India Virtual 2020 promises to keep you engaged and entertained.
Emile Rademeyer presents The Future of Creativity in Augmented Reality….PART II.
Emile is Executive Director, Creative Strategy & Innovation at VANDAL in Sydney, Australia where he creates innovative moving image, sound, art, immersive and augmented reality experiences for public, commercial, advertising and entertainment platforms. Emile’s recognised talent earns international respect and he’s regarded as one of Australia’s most prolific new media, creative trailblazers.
So, take a seat and buckle up…! You are about to travel into the future and witness new augmented realities of creativity.
TOP OF THE PYRAMID – with Megha Tata & Navika Kumar
Promax India is proud to present Megha Tata, the MD of Discovery Networks who has made her place amongst the top CEOs of Media Networks & Navika Kumar, Group Editor – Politics, Times Network and her journey to go head-to-head with the predominantly male bastion of Indian TV Journalism.
Come join us for a Fireside chat with the two women powerhouses as they highlight their journey and experiences in the Indian media landscape.
A not to be missed session that will keep you entertained and inspired!
An engaging session on OTT Marketing as they share invaluable insights on new ways of winning and retaining customers. Led by Rahul Mishra of Shemaroo Entertainment Ltd and the panelists include Avi Kumar – Head Supply and Brand Marketing, ZEE5 India, Abhishek Joshi – Lead Marketing – MX Player & and others.
Rahul Mishra, Head of Marketing & Communications, Shemaroo Entertainment Ltd said, “Promax has been setting new standards in the M&E space and this year too Promax India 2020 promises to be an exciting and enriching event. I am looking forward to moderating the OTT session with industry stalwarts and getting to hear their perspectives in the changing times and bring new learnings for our industry.”
Avi Kumar, Head of Supply and Brand Marketing, ZEE5 India said “It is exciting to see Promax India Virtual Conference 2020 in a new avatar while adapting to the new challenges. As more and more audiences become receptive to the new way of entertainment, it is even more imperative for marketers, to constantly innovate and customize their offerings as per demand. The way forward for the OTT marketing landscape is going to be an interesting one, and this session will truly deep dive and unearth some non-conventional ways of winning customers.”
Abhishek Joshi, Head of Marketing and Business Partnerships at MX Player said, "Promax has always been at the forefront of bringing together industry leaders to explore and ideate on new strategies. I am looking forward to being a part of its virtual 2020 edition, discussing the world of OTT marketing that is now fostering and enabling new viewer relationships post pandemic – wherein a digital first, and most importantly a consumer first strategy has to be top priority."
Do register your teams at https://www.promaxindia.tv/indiavirtual2020/
RE-INVENT' PROMAX INDIA VIRTUAL 2020 – CONFERENCE & AWARDS goes LIVE on 8th & 9th of October, 2020
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
