AD Agencies
Project Worldwide opens integrated ‘Project Hub’ in Bangalore
MUMBAI: Project Worldwide has unveiled its new India and South Asia “Project Hub” in Bangalore, bringing together the company’s specialist agencies under one roof to offer clients a single, seamless entry point into the region’s booming market.
The new hub marks the latest step in Project’s global rollout of collaboration centres, joining those already established in New York, London, Singapore and Sydney. The idea is simple yet striking: break down old agency silos and replace them with what project calls “Hyperconnected Creativity”, a structure that encourages free-flowing ideas, shared thinking and integrated solutions.
The Bangalore Hub gathers an eclectic mix of expert teams. GPJ brings its experiential marketing craft, OS studios taps into gaming and Gen Z culture, nomobo delivers high-end broadcast production, and Praytell drives earned-first creative and communications. The Hub also houses AI labs, the company’s centre of excellence for artificial intelligence, and +91, its engine for high-volume content, creative work and account operations.
Recently appointed chief growth officer for India and South Asia Rasheed Sait, will lead the region’s expansion. Project Worldwide CEO Chris Meyer called the move a strategic commitment to one of the world’s most dynamic economies and said he looks forward to seeing Sait bring the vision to life.
Sait described the launch as an exciting new chapter and said the hub offers brands a powerful springboard to tap into a fully connected set of capabilities. The result is a vibrant, one-stop environment designed to help clients navigate a cluttered world with clarity, speed and creativity.
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
