AD Agencies
Project Worldwide opens integrated ‘Project Hub’ in Bangalore
MUMBAI: Project Worldwide has unveiled its new India and South Asia “Project Hub” in Bangalore, bringing together the company’s specialist agencies under one roof to offer clients a single, seamless entry point into the region’s booming market.
The new hub marks the latest step in Project’s global rollout of collaboration centres, joining those already established in New York, London, Singapore and Sydney. The idea is simple yet striking: break down old agency silos and replace them with what project calls “Hyperconnected Creativity”, a structure that encourages free-flowing ideas, shared thinking and integrated solutions.
The Bangalore Hub gathers an eclectic mix of expert teams. GPJ brings its experiential marketing craft, OS studios taps into gaming and Gen Z culture, nomobo delivers high-end broadcast production, and Praytell drives earned-first creative and communications. The Hub also houses AI labs, the company’s centre of excellence for artificial intelligence, and +91, its engine for high-volume content, creative work and account operations.
Recently appointed chief growth officer for India and South Asia Rasheed Sait, will lead the region’s expansion. Project Worldwide CEO Chris Meyer called the move a strategic commitment to one of the world’s most dynamic economies and said he looks forward to seeing Sait bring the vision to life.
Sait described the launch as an exciting new chapter and said the hub offers brands a powerful springboard to tap into a fully connected set of capabilities. The result is a vibrant, one-stop environment designed to help clients navigate a cluttered world with clarity, speed and creativity.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
