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PROHED secures digital mandate for Indian Institute of Commerce Lakshya
Mumbai: PROHED, the digital marketing agency has successfully secured the digital mandate to enhance the performance marketing strategies for the Indian Institute of Commerce Lakshya. This partnership has marked a significant milestone for both parties, as PROHED’s expertise in the digital marketing landscape has helped the institute boost their online presence and drive more student enrollment. It revolutionised the way institutes approach to digital marketing, particularly in the realm of professional courses such as ACCA, CA, and CMA.
Indian Institute of Commerce Lakshya (Lakshya) stands as a leading educational institute in India, and with the help of PROHED’s expertise in digital strategies, they are now able to connect with students across different locations and are attracting them more easily. This collaboration has turned out to be a testament to the power of strategic digital marketing partnerships in the education sector. By leveraging Prohed’s innovative techniques, Lakshya has seen a significant rise in online visibility and engagement, ultimately leading to a rise in student enrollment numbers.
Indian Institute of Commerce Lakshya MD Orwell Lionel remarked, “In today’s dynamic educational landscape, it’s essential for the institute to adapt and embrace digital innovation to stay ahead of the curve. We are delighted to partner with Prohed, whose expertise in digital marketing has truly transformed our online presence and helped us reach a wider audience of potential students. Together, we are poised to redefine the standards of excellence in professional education.”
PROHED co-founder Pulkit Dubey said, “We are thrilled to collaborate with Lakshya in their journey towards digital transformation. Our team is committed to leveraging digital marketing strategies to boost the institute’s visibility and attract top-talented students to their programs. With our proven track record in performance marketing, we are confident that our partnership will continue to drive success and growth for Lakshya in the competitive education industry.”
This collaboration between PROHED and the Indian Institute of Commerce Lakshya underscores a shared commitment to innovation and excellence in the education sector. As they embark on their transformative journey together, Prohed will keep combining their expertise and experience to implement cutting-edge digital marketing techniques that will elevate Lakshya’s reputation and reform their position as the leader in the education industry.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
