Ad Campaigns
Priyanka creates ‘Reflections’ for Blenders Pride
NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.
The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.
Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.
Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”
Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”
Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”
The TVC can be viewed here –
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
