MAM
Priti Murthy joins GroupM as president, GroupM Services India
Mumbai: GroupM India on Thursday announced the appointment of Priti Murthy as president, GroupM Services India. In her new role, Murthy would also be part of the GroupM India executive committee.
Murthy will work closely with GroupM’s regional leadership team in ensuring seamless adoption of all the initiatives. She will report to GroupM South Asia CEO Prasanth Kumar and GroupM Asia Pacific COO Jon Thurlow. GroupM Services India leadership team would report to Murthy, stated the agency.
As president of GroupM Services, she will be leading the centre of delivery excellence that comprises biddable, non-biddable, analytics, and reporting. Along with her strong leadership team, Murthy would work closely with agencies to understand their needs, incorporating best-in-class delivery metrics with ‘improvise and improve’ as the approach to continued excellence, said the statement.
“It is a homecoming for Priti and strengthening of GroupM India leadership team with yet another remarkable industry leader. Priti’s product mindset powered by a unique blend of experience in setting and executing an organisation-wide vision will enrich the GroupM teams alike,” said Prasanth Kumar. “As one of the most regarded women leaders in the industry, Priti also believes in GroupM’s future centric business approach and has always focused on building purpose-driven culture as a key leadership responsibility.”
As an industry veteran, Murthy has spent a large part of her over a 22-year long career with GroupM. She has been an immensely effective leader contributing to the organisation in all her previous roles held within Wavemaker (née Maxus Global) during her 13-year stint. Her last held role with GroupM was as the chief strategy officer at Maxus Global. She has been heading OMD India as the chief executive officer for the last four years.
“It is one of the best eras in the media industry, revival and rejuvenation being the focus. I am delighted to join GroupM, to walk the path to the future transformation of GroupM offerings in the marketplace and magnify the operational excellence that it is known for,” stated Murthy. “With GroupM’s focus on creating the best in class and house of excellence, my role will be to bring in the right mix of talent, process, and tech to ensure quality assurance and continuous improvement for biddable and non-biddable media for our partners and clients. I am looking forward to working with Prasanth and the entire ExCo in driving this focus.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
