Digital
Prince Pipes launches “Paani Ke Pehredaar Hai Hum” for World Plumber Day
Mumbai: Prince Pipes and Fittings Ltd once again celebrated the spirit of plumbers across India on World Plumbing Day. Prince has been taking the industry lead in commemorating World Plumbing Day on 11 March since 2018, and this year Prince Pipes launched a new song that enphasises their role as Paani ke Pehredaar.
Prince Pipes and Fittings Ltd joint managing director Parag Chheda said, “Every year our engagement with our plumber associates has been growing stronger. This new song “Paani Ke Pehredaar Hai Hum” has taken a different theme this time to highlight their role in conserving water which is highly precious for all. The theme of the song celebrates the efforts they provide through prompt plumbing services and a wide knowledge of high-quality products. Keeping in mind changing times Prince conducts skill enhancement workshops for plumbers and imparts training on new products and technologies. I am sure this high-energy song will be well received and become a new anthem for our plumber associates.”
Prince Pipes’ World Plumbing Day initiatives:
1 2018: Launched the ‘Plumber Gaana’ in Hindi a first in the industry initiative
2 2019: Plumber Gaana translated and launched in six regional languages to expand reach after initial grand success
3 2020: Celebrated the efforts of plumbers through a loyalty program and association with Udaan – Prince Pipes’ proprietary plumber loyalty membership and marketing program
4 2021: From bathroom fixers to bathroom singers – Prince Pipes’ celebrates the undying spirit of plumbers with all India participation of plumbers in Mera Plumber Yaar, Singing Superstar campaign
5 2022 – Shramm ka Samman campaign across India
6 2023 – Shram Ka Sammaan – Season 2 launched across India
Digital
OpenAI to roll out ads for free ChatGPT users in the US
Criteo tie-up signals shift as OpenAI explores ads to fund growth
CALIFORNIA: OpenAI is set to introduce advertisements for users on the free and Go versions of ChatGPT in the United States, marking a notable shift in how the platform plans to fund its rapid growth.
The move, confirmed by a company spokesperson in a statement to Reuters, follows earlier reporting by The Information and signals OpenAI’s deeper push into advertising as a revenue stream.
At the heart of this rollout is a partnership with Criteo, an advertising technology firm now integrated into OpenAI’s pilot programme. The company provides tools that help advertisers buy placements and sharpen targeting, suggesting that ads shown to users will be increasingly tailored.
According to reports, Criteo has been pitching advertisers on commitments ranging from $50,000 to $100,000, hinting at serious commercial intent behind the experiment. OpenAI has also advised advertisers to supply multiple versions of ad copy and visuals, a move designed to boost visibility and improve campaign performance.
The development comes as OpenAI looks to diversify its income streams. With ChatGPT’s popularity surging globally, the company is grappling with rising costs tied to computing infrastructure, even as competition in the generative AI space heats up.
For users, the change may soon mean a more familiar internet experience, where conversations come with the occasional commercial break.
