AD Agencies
Pressman PAT down in Q3-2014
BENGALURU: Pressman Advertising Limited (Pressman) reported a (49.4) per cent lower PAT at Rs 1.01 crore in Q3-2014 from Rs 2 crore in Q2-2014. The company was listed at the bourses just a few months ago and the analysis is limited to figures reported by it for the quarter and the nine month period of this year and for FY 2013. PAT for 9M-2014 was Rs 5.03 crore, while the company has reported a small loss of Rs 0.05 crore in 9M-2013, PAT for FY 2013 was Rs 6.29 crore.
Let us look at the Q3-2014 figures reported by Pressman
Pressman reported an (8.25) per cent drop in operating revenue in Q3-2014 to Rs 9.31 crore from Rs 10.15 crore in Q2-2014. For 9M-2014, the company reported operating revenue of Rs 28.86 crore and for FY 2013, the figure was Rs 43.96 crore.
Expenditure for Q3-2014 at Rs 8.7 crore was (2.2) per cent lower than the Rs 8.89 crore in Q2-2014. For 9M-2014, the company reported Expenditure of Rs 26.77 crore and for FY 2013 it reported Expenditure of Rs 39.1 crore.
The company reported a (3.1) per cent drop in Cost of services to Rs 7.26 crore in Q3-2014 from Rs 7.49 crore. For 9M-2014, this cost head was Rs 22.55 crore and for FY 2013, this cost head was Rs 34.09 crore.
Pressman’s Employee Benefits expense in Q3-2014 was up 10.8 per cent to Rs 0.70 crore from Rs 0.63 crore in Q2-2014.For 9M-2014, Employee Benefit expense was Rs 194 crore and for FY 2013, it was Rs 2.28 crore.
Notes: (1) The name of the company has changed from Nucent Estates Limited to Pressman Advertising Limited with effect from 22 August 2013.
(2) Current quarter/half-year’s figures are not comparable for those of last year on account of effect of amalgamation
(3) In Q1-2014, the company had released Rs 1.461 crore that had been earlier written off and this amount helped in inflating the profit for that quarter. This year the company has added Rs 0.6 crore to exceptional items – write back of liability provided for earlier year no longer required.
AD Agencies
Havas Life Mumbai & Shobiz team up to offer experiential healthcare solutions in India
Alliance blends science-led strategy with immersive experiences for pharma brands
MUMBAI: In a move aimed at reshaping how healthcare brands connect with their audiences, Havas Life Mumbai and Shobiz have joined forces to deliver integrated experiential solutions for India’s healthcare and pharmaceutical sector.
The partnership brings together two distinct strengths under Havas India. On one side is Havas Life Mumbai’s deep grounding in medical and scientific communications, and on the other, Shobiz’s expertise in large-scale experiential design and execution. The aim is simple but ambitious: to bridge the long-standing gap between science-heavy strategy and high-impact on-ground experiences.
As healthcare communication grows more complex, the industry is shifting away from traditional messaging towards engagement that is immersive, measurable and compliant. This collaboration seeks to meet that demand by offering end-to-end solutions that connect with healthcare professionals, patients and caregivers in more meaningful ways.
The joint offering will tap into emerging technologies such as virtual reality, augmented reality and AI-led interactive platforms. These tools are expected to help simplify complex medical information while making engagement more dynamic and outcome-focused.
Havas Health global chief client officer and CEO Apac-Latam Charles Houdoux said, “By bringing together scientific depth and experience design, we are creating a new model of engagement where knowledge and emotion work hand in hand. This is about improving understanding, building trust and ultimately driving better patient outcomes.”
Havas India group CEO Rana Barua added, “This partnership allows us to move beyond conventional formats and create experiences that are more relevant and impactful for the health and wellness space. It reflects where the future of healthcare engagement is headed.”
Havas Life Mumbai managing director Dorelle Kulkarni noted that brands today need more than just communication. “They need experiences that make complex science easier to understand and inspire action. This collaboration enables us to deliver exactly that, with measurable impact.”
Echoing the sentiment, Shobiz CEO Sameer Tobaccowala said, “The future lies in combining credibility with creativity. Together, we can offer integrated platforms that not only engage but also deliver real business outcomes.”
With this alliance, the Havas network is betting big on experience-led healthcare communication. If executed well, the partnership could set a new benchmark for how medical science is not just communicated, but truly experienced across India.
