AD Agencies
Pressman PAT down in Q3-2014
BENGALURU: Pressman Advertising Limited (Pressman) reported a (49.4) per cent lower PAT at Rs 1.01 crore in Q3-2014 from Rs 2 crore in Q2-2014. The company was listed at the bourses just a few months ago and the analysis is limited to figures reported by it for the quarter and the nine month period of this year and for FY 2013. PAT for 9M-2014 was Rs 5.03 crore, while the company has reported a small loss of Rs 0.05 crore in 9M-2013, PAT for FY 2013 was Rs 6.29 crore.
Let us look at the Q3-2014 figures reported by Pressman
Pressman reported an (8.25) per cent drop in operating revenue in Q3-2014 to Rs 9.31 crore from Rs 10.15 crore in Q2-2014. For 9M-2014, the company reported operating revenue of Rs 28.86 crore and for FY 2013, the figure was Rs 43.96 crore.
Expenditure for Q3-2014 at Rs 8.7 crore was (2.2) per cent lower than the Rs 8.89 crore in Q2-2014. For 9M-2014, the company reported Expenditure of Rs 26.77 crore and for FY 2013 it reported Expenditure of Rs 39.1 crore.
The company reported a (3.1) per cent drop in Cost of services to Rs 7.26 crore in Q3-2014 from Rs 7.49 crore. For 9M-2014, this cost head was Rs 22.55 crore and for FY 2013, this cost head was Rs 34.09 crore.
Pressman’s Employee Benefits expense in Q3-2014 was up 10.8 per cent to Rs 0.70 crore from Rs 0.63 crore in Q2-2014.For 9M-2014, Employee Benefit expense was Rs 194 crore and for FY 2013, it was Rs 2.28 crore.
Notes: (1) The name of the company has changed from Nucent Estates Limited to Pressman Advertising Limited with effect from 22 August 2013.
(2) Current quarter/half-year’s figures are not comparable for those of last year on account of effect of amalgamation
(3) In Q1-2014, the company had released Rs 1.461 crore that had been earlier written off and this amount helped in inflating the profit for that quarter. This year the company has added Rs 0.6 crore to exceptional items – write back of liability provided for earlier year no longer required.
AD Agencies
Creativefuel takes Priyagold’s social media & digital reins
Agency to lead content, strategy and media to boost Priyagold’s digital presence
MUMBAI: Priyagold has teamed up with Creativefuel to sharpen its social media and digital game for 2026. The partnership will see Creativefuel steering the brand’s social strategy, creating content, crafting stories, and driving community engagement across platforms.
On top of that, the agency will manage digital media planning and buying, ensuring Priyagold’s key messages reach the right audience while delivering measurable impact for both brand and performance goals. The aim is a seamless, audience-first digital presence that honours Priyagold’s legacy while keeping pace with today’s fast-moving online world.
“Priyagold has always focused on connecting with consumers across generations,” said Priyagold director Mannas Agarwwal. “Creativefuel’s grasp of digital culture and audience behaviour made them a natural partner for building a consistent and meaningful online story.”
Creativefuel founder and CEO Tushar Sukhramani added, “Priyagold is a household name across generations. Our focus will be on creating a digital presence that is consistent, culturally relevant, and true to the brand’s essence, supported by sharp media execution to deliver real results.”
This win adds to Creativefuel’s growing FMCG portfolio, joining brands like Balaji Wafers in its stable and strengthening its position as one of India’s leading digital partners for consumer brands.
Priyagold, renowned for its trusted presence in Indian households, continues to evolve its communication approach as digital platforms play an ever-increasing role in connecting with consumers.
