Brands
Prerna Kapur joins Noise as associate director for marketing
GURGAON: Noise has strengthened its marketing leadership with the appointment of Prerna Kapur as associate director for marketing, as the connected lifestyle brand sharpens its focus on storytelling, partnerships and community-building.
Kapur will lead brand partnerships, public relations and community initiatives, shaping Noise’s external narrative as it scales in India’s fast-growing smart wearables and audio market.
She brings broad experience in brand building and strategic communications, having worked across services-led businesses. Before joining Noise, Kapur held roles at Zomato, Taj Hotels and HPE, where she helped sharpen brand positioning and deepen market engagement.
At Noise, her mandate includes forging meaningful collaborations with brands and creators, strengthening community engagement across platforms, and working closely with internal teams and ecosystem partners to ensure consistency and impact.
Kapur said joining Noise marked an exciting new chapter, adding that she looked forward to building thoughtful partnerships in the smart wearables and audio space.
As competition heats up in connected devices, Noise is signalling that brand, not just hardware, will power its next phase of growth.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
