Brands
Prega News brand ambassador Kajal Agarwal launches ‘Expert Pregnancy Care Solution Partner’ in south
Mumbai: Prega News, India’s leading pregnancy detection card with 85 per cent Market share from the house of Mankind Pharma launched its expert pregnancy care solution range with renowned celebrity Kajal Agarwal for Southern market.
The brand aims to expand its presence in the southern region and elevates the brand proposition of providing products that are required during pregnancy. The brand has been rigorously focusing on the South Market for the last three years, resulting in exponential growth in markets like Karnataka, increasing from 65% (As per MAT March 22) to 85% (As per MAT March 24).
During the event, Kajal Agarwal highlighted the crucial role of early pregnancy detection in safeguarding the health and well-being of both mother and baby.
Prega News is known for providing the most accurate results, and with production expansion, the brand provides a comprehensive reproductive range. She also shared her thoughts with the audience about the wide array of unbranded products available in the market that provide inaccurate and unreliable results.
The brand offers a holistic pregnancy care solution for the pre-, during-, and post-pregnancy phases, comprising six thoughtfully curated products developed after years of research.
1. Preconception Phase
- Ova News Ovulation Detection Kit: Identifies the five most fertile days to maximize chances of conception.
- PregaHope Preconception Tablets: Provide essential iron and folic acid to support the body during the pre-conception phase.
- PregaHope Fertility Lubricant: Aids couples in enhancing their fertility for better chances of conception.
2. During Pregnancy or Pre-Natal Phase
- Prega News and Prega News Advance: A hassle-free pregnancy test kit with an easy-to- use thumb grip, removing the need for containers or droppers. It offers rapid pregnancy tests in a single test.
- Prega News Value Pack: Includes two pregnancy test kits, two urine containers, and two gloves, ensuring a convenient and hygienic testing process.
3. Pre-Natal and Post-Pregnancy Phase
- PregaHappy Anti Stretch Mark Cream: It reduces stretch marks and itching during both pre-natal and post-natal phases.
The event was attended by over 70 influential mom influencers, including Meghana Raj, Lasya Manjunath, Anjali Ttota , Nisha Agarwal, Sujatha Shivakumarr , Sanjjanaa Galrani ,keerthi Jai Dhanush and many others. These influencers hold strong prominence in key regional markets such as Chennai, Bangalore, Hyderabad, and Karnataka, which amplified the event’s reach and visibility.
Mankind Pharma associate VP, Sales & Marketing Joy Chatterjee said, “Since the launch of our entire Pregnancy care range as Expert Pregnancy Care Solution Partner last year in North, East and West Market with a renowned Bollywood celebrity Sonam Kapoor along with 55 popular mom influencers like Smriti Khanna, Anita Hassanandani, Mahi Vij Pooja Banerjee, Kishwer Merchant to name a few. We have received tremendous support and love from our target audience. We are proud to have established a niche in this segment by offering essential products for the different stages of pregnancy. To increase awareness, we have partnered with our brand ambassador, Kajal Agarwal, who will help us forge a deeper connection in the South Indian market. Through her influence, we aim to reach and better serve the community of mothers in this region”.
Speaking on the launch, regional brand ambassador (South) Kajal Agarwal said, “Motherhood is a beautiful journey that begins with the joy of discovering you are pregnant. During this phase, it is important that an individual relies on an accurate pregnancy detection tool. Prega News has been one of the most trusted pregnancy detection kits in India for decades, and it’s an honor for me to represent this esteemed brand.
The brand has been able to create a benchmark for itself in the category, and the new range of products are designed to empower women throughout their journey to becoming mothers.
Prega News has evolved into a go-to brand for women trying to conceive, providing reliable support every step of the way”.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
