MAM
PRCAI launches in western region
MUMBAI: Public Relations Consultants Association of India (PRCAI), an industry body established in 2001 to develop standards, ethics, expertise and knowledge in the public relations industry in India, has launched its Western Region Chapter.
An inaugural function held today had MTV communications director Hemant Kenkre as the keynote speaker while Madison public relations chief operating officer Veena Gidwani was the chairperson, says an official release.
Gidwani urged the agencies from the western zone agencies to join the two-year old organisation to further strengthen it and enable it to initiate actions beneficial to the entire industry. Kenkre spoke about the importance of the public relations professionals.
Gidwani claimed that the organisation could be pivotal in bringing professionalism to the PR industry in Mumbai and get it recognised as a vital management function with industry, government and media.
Meanwhile, citing the case study of Bollywood movie Lagaan that made it to the Oscar nominations, Kenkre emphasised the power that public relation firm have that can lend credibility to company, a product, a brand or a person.
According to the release, Kenkre said that public relations firms, besides creating an image for their clients, need to manage a crisis cost effectively. Only these agencies can stand out amongst their contemporaries, Kenkre added.
PRCAI is affiliated to the International Communications Consultants Organization (ICCO) founded by Prema Sagar. Currently acting as the founder president, Sagar gave an overview of the progress made by the association over the last year in achieving its objectives and role in the industry during her speech.
Sagar added that the organisation will be organising a public relation summit called ‘The CEOs Responsibility of Building Trust and Credibility’ in Delhi on 10 April 2003.
MAM
Ananta Das exits as head – brand PR for Prime Video India & APAC
Seasoned comms leader with nearly 20 years’ experience leaves after leading regional brand strategy.
MUMBAI: Ananta Das just hit the eject button on her Prime Video role because when you’ve scripted brand stories across continents, sometimes you need a scene change of your own. Ananta Das has stepped down from her position as head of brand PR for Prime Video India & APAC, marking a significant leadership transition in the streamer’s regional communications setup. Her replacement will be hired into a broader regional brand communications role reporting directly to APAC communications head Menon, indicating a restructuring of the hierarchy.
With nearly two decades in communications, Das brings a strong track record across major organisations. Before Prime Video, she handled brand and corporate mandates at Johnson & Johnson, Tata Global Beverages, and Colgate-Palmolive. At Prime Video she drove brand communications strategy across APAC markets, steering messaging for the platform’s expanding slate of originals, major content launches, and key industry initiatives.
The exit comes as Prime Video continues to scale its originals and regional presence in a competitive streaming landscape. Das’s departure opens the door for fresh leadership to shape the next phase of brand storytelling in one of the world’s fastest-growing entertainment markets.
For a region where content is king and attention is currency, transitions like this aren’t endings, they’re plot twists that keep the narrative moving forward.
