MAM
Prayag announces its association with Asia Cup-2014 as an “Associate Sponsor”
Prayag a leading brand in Bath Assets & Sanitary ware announced its association with Asia Cup -2014 as an “Associate Sponsor” which will be held in Bangladesh from 25th Feb to 8th March, 14.
Prayag has previously also been associated with IPL as an “Official Team Partner” of Kings XI Punjab for the past 2 consecutive years. Prayag has collaborated with ITW as Sports Marketing Partner in this initiative along with Technology Frontiers, which is executing sponsorship & Brand Promotion activities for Asia Cup.
Starting from February 25, the grand tournament will see the participation of major Asian countries India, Pakistan, Sri Lanka, Bangladesh along with Afghanistan. Prayag’s presence has been across the country and with this Asia Cup – 2014 it plans to garner an enhanced visibility across the Asian Sub Continent. Brand will have its presence within the stadium as well as at various promotional collaterals.
Mr. Nitin Aggarwal, CEO Prayag said, Indians are very passionate about cricket and hence it becomes an important platform for brand visibility and promotions. In the past many years it has got huge audience connect with companies and brands. We are quite sure this season Asia Cup will see similar thrilled collaboration of cricket, brands and its audiences.
Speaking on the Association, Vikram Tanwar, MD & CEO, ITW says, we are glad that Prayag is partnering with a tournament like Asia Cup as an Associate Sponsor. This association will give a great impetus to the Brand & will help them reach out to their target audience through the world of sport & specifically Cricket which has an iconic following in the sub continent. We will be driving the brand’s On Ground & Sponsorship Strategy for the cup.
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
