MAM
Praveen Kenneth retires from L&K | Saatchi & Saatchi
MUMBAI: Law & Kenneth founder and chairman Praveen Kenneth announced his retirement from active engagement on the sidelines of the final sale of his shareholding, in Paris.
Law & Kenneth was the largest independent communication companies in India before becoming a part of Publicis Groupe in January 2014, to create L&K | Saatchi & Saatchi.
Over the next six months during the transition, Kenneth will be involved in mentoring and guiding the teams.
Anil Nair, the CEO and MD, who has been groomed over the past 24 months, and running the operations will now be leading the company.
Publicis chairman of the supervisory board Maurice Levy said: “Praveen has been with us slightly after opening Publicis in India (1999) and had led the agency to growth and creative excellence. He then decided to launch Law & Kenneth ( 2002), which also has been a great success.”
Kenneth stated: “The incredible success story of Law & Kenneth and L&K| Saatchi & Saatchi has been nothing less than a magical testimony of “making the impossible, possible.”
“Building from zero, to four offices, 400-plus amazing people and being in the top 10. Winning at Cannes, D&AD, epic pitch wins and first class clients. It’s been a dream run,” he added.
L&K | Saatchi & Saatchi has an enviable list of blue chip clients, which includes Renault India, HeroMotoCorp, Kent RO, P&G, Dabur, Pepper Fry, Jockey, Mondelez, Godrej Interio and Exide Insurance. It won two silvers at Cannes in 2016, and won again in 2017, and this time a Gold.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
