MAM
Prathyusha Agarwal calls it a day at Byju’s
Mumbai: As per media reports, Prathyusha Agarwal has quit as Byju’s chief business officer. She, along with two other senior executives, have put in their papers at the edtech company.
Agarwal joined Byju’s as chief business officer in March 2022 – her role was to lead its Early Learn Business Vertical.
Before coming to Byju’s, she was at ZEE, where she was chief consumer and data officer and was responsible for leading business transformation initiatives across TV and OTT verticals.
In July, news was in that Rajnish Kumar and TV Mohandas Pai will be joining Byju’s newly established Advisory Council. Word was also around that UpGrad CEO Arjun Mohan has been roped in to handle the international business.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
