MAM
Prashant Tekwani appointed Havas CX India EVP, business head
NEW DELHI – Havas Group India has announced the appointment of Prashant Tekwani as EVP & and business head of Havas CX India, the newly formed customer experience network, with immediate effect. He will be based out of Mumbai which is one of the key cities across the globe for the network’s growth.
Havas Creative recently launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings together more than 1,500 people from 20 of Havas Creative’s global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, methodology and mission.
In his new role, Tekwani will work towards accelerating Havas CX journey of transformation in India along with the core leadership team in the group. He will be working with Ekino, Think Design and Langoor Havas teams to leverage both Indian and global opportunities. Prashant will report into Rana Barua, CEO, Havas Group India, and work closely with Yann Doussot, Global COO, Havas CX Network, to help build and integrate the entire offering.
His decade-long experience not just straddles advertising, but also saw him in entrepreneurship and marketing roles in the past. Prior to this, he was senior vice president – north & east for Indigo Consulting, a Publicis Groupe company, where he was mandated to drive growth and integrated solutions for the brands.
His other stints include the time he spent as SVP at Monk Media Network and at iContract as AVP among others. In his career, Tekwani has worked on a multitude of leading brands such as Google, YouTube, HSBC, Citibank, Shopper Stop, UTI Mutual Funds, HotStar, Carrier, Bharti Axa, McDonalds, Asian Paints, Star Sports among others.
Havas CX Network global COO Yann Doussot said “Havas CX spans 18 major Havas Villages around the world, with key hubs in London, Paris, New York and Mumbai. It brings together global agency groups including Ekino (digital transformation), BETC FullSix (customer experience), Havas helia (customer engagement) and award-winning leaders in their markets including Plastic Havas, Langoor, Boondoggle, Gate One, Think Design, Project House and Intellignos. Prashant’s appointment is a key milestone for the group’s ongoing effort to deliver meaningful brand experiences across the entire network for this customer journey.”
Havas Group India group CEO Rana Barua said “I am delighted to have Prashant join us at a crucial inflection point for our group in India. He comes on board at an interesting time as we continue to expand on our amazing acquisitions of Think Design and Langoor and also establish our Havas CX credentials. I am confident his understanding of the entire gamut of the consumer experience journey will make him the perfect fit to drive the next phase of growth in India and also across the network.”
“Havas CX’s competitive advantage lies in its ability to combine this deep-rooted, newly coordinated CX expertise with Havas’ rich insights into modern consumers (via its proprietary Meaningful Brands study of 350,000 consumers), its ground-breaking Prosumer studies of ‘leading edge’ consumers, and its X Index – a new barometer for measuring and managing customer experience) and its unique, integrated Village model – establishing the ability to look at customer experience from a more holistic, comprehensive and less siloed perspective. I am truly excited to be joining Havas Group and CX network, India,” added Tekwani.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
