MAM
Prashant Tekwani appointed Havas CX India EVP, business head
NEW DELHI – Havas Group India has announced the appointment of Prashant Tekwani as EVP & and business head of Havas CX India, the newly formed customer experience network, with immediate effect. He will be based out of Mumbai which is one of the key cities across the globe for the network’s growth.
Havas Creative recently launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings together more than 1,500 people from 20 of Havas Creative’s global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, methodology and mission.
In his new role, Tekwani will work towards accelerating Havas CX journey of transformation in India along with the core leadership team in the group. He will be working with Ekino, Think Design and Langoor Havas teams to leverage both Indian and global opportunities. Prashant will report into Rana Barua, CEO, Havas Group India, and work closely with Yann Doussot, Global COO, Havas CX Network, to help build and integrate the entire offering.
His decade-long experience not just straddles advertising, but also saw him in entrepreneurship and marketing roles in the past. Prior to this, he was senior vice president – north & east for Indigo Consulting, a Publicis Groupe company, where he was mandated to drive growth and integrated solutions for the brands.
His other stints include the time he spent as SVP at Monk Media Network and at iContract as AVP among others. In his career, Tekwani has worked on a multitude of leading brands such as Google, YouTube, HSBC, Citibank, Shopper Stop, UTI Mutual Funds, HotStar, Carrier, Bharti Axa, McDonalds, Asian Paints, Star Sports among others.
Havas CX Network global COO Yann Doussot said “Havas CX spans 18 major Havas Villages around the world, with key hubs in London, Paris, New York and Mumbai. It brings together global agency groups including Ekino (digital transformation), BETC FullSix (customer experience), Havas helia (customer engagement) and award-winning leaders in their markets including Plastic Havas, Langoor, Boondoggle, Gate One, Think Design, Project House and Intellignos. Prashant’s appointment is a key milestone for the group’s ongoing effort to deliver meaningful brand experiences across the entire network for this customer journey.”
Havas Group India group CEO Rana Barua said “I am delighted to have Prashant join us at a crucial inflection point for our group in India. He comes on board at an interesting time as we continue to expand on our amazing acquisitions of Think Design and Langoor and also establish our Havas CX credentials. I am confident his understanding of the entire gamut of the consumer experience journey will make him the perfect fit to drive the next phase of growth in India and also across the network.”
“Havas CX’s competitive advantage lies in its ability to combine this deep-rooted, newly coordinated CX expertise with Havas’ rich insights into modern consumers (via its proprietary Meaningful Brands study of 350,000 consumers), its ground-breaking Prosumer studies of ‘leading edge’ consumers, and its X Index – a new barometer for measuring and managing customer experience) and its unique, integrated Village model – establishing the ability to look at customer experience from a more holistic, comprehensive and less siloed perspective. I am truly excited to be joining Havas Group and CX network, India,” added Tekwani.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
