MAM
Prasar Bharati pushing for lottery ads on its channels
MUMBAI: The phones just don’t stop ringing it seems since Star India-backed Radio City’s mega interactive radio game show went onstream. A month since the launch of Radio City 91 FM Suno Aurr Lakhpati Bano in Mumbai, the show has received over 10 million phone calls, the station claims.
Launched on October 7, the game show asked questions on air every hour from 8 am to 5 pm. Listeners are able to participate & answer questions via telephone and SMS.
The simple mechanism of the contest encouraged continuous listening thus building habit, with questions – and opportunities to win – on the top of the hour every hour, and a live draw every night for the day’s super bumper winner. Hourly bumper winners get Rs 1,000 and a chance to get selected for the 9pm super bumper draw. The selected “super bumper winner” is then asked three questions for an initial Rs 1,000. With each correct answer the winnings go up 10 times, up to Rs 100,000.
Sumantra Dutta, COO, Radio City, was quoted in an official release as saying: “Star has taken the successful game show format from television (Kaun Banega Crorepati) to radio, extending the reach with our audiences across different media.” According to Dutta, the success of the show has led to an increase in retail advertising on Radio City in the last one month.
Radio City currently operates in Bangalore, Lucknow and Mumbai and expects to begin broadcast in New Delhi within the next few months.
Brands
Mahindra reopens bookings for BE 6 Batman Edition
Limited rerun for sold-out 999-unit Dark Knight-inspired SUV starts 10 March 2026.
MUMBAI: Mahindra just summoned the Bat-signal for a second swing because when 999 Dark Knight SUVs vanish in 135 seconds, even Gotham knows demand never sleeps. Mahindra Electric has reopened bookings for the BE 6 Batman Edition, the world’s first commercially available Batman-themed SUV, following overwhelming fan demand after the original 999 units sold out in just 135 seconds. Created in association with Warner Bros. Discovery Global Consumer Products and inspired by Christopher Nolan’s The Dark Knight Trilogy, the collector’s edition is based on the top-spec Pack Three 79 kWh variant.
Bookings for the limited rerun open on 6 March 2026 via mahindraelectricsuv.com for preference registration, with actual bookings commencing on 10 March 2026 at 11:00 am for one day only. Deliveries begin on 10 April 2026. To reward loyalty, priority delivery will be given to bookings referred by existing BE 6 Batman Edition owners.
The edition features an aggressive satin black finish with custom Batman decals on front doors, R20 alloy wheels, Alchemy Gold-painted suspension and brake callipers, and the iconic Bat emblem prominently placed on hub caps, quarter panels, rear bumper, windows, rear windshield and infinity roof. Interior highlights include a brushed Alchemy Gold Batman Edition plaque, charcoal leather with gold sepia stitching, embossed Bat emblems on seats and buttons, pinstripe graphics, custom key fob, welcome animation, and Batman-inspired exterior engine sounds.
The original allocation of 999 units remains the founding chapter; this follow-up creates a second, limited opportunity for fans who missed the initial window.
In a world where superheroes rarely get sequels this fast, Mahindra is proving that when Batman meets battery power, the waitlist becomes legendary and the second chance arrives quicker than a Batarang.
