MAM
PRandit secures media relations mandate for 0xPPL
Mumbai: PRandit Solution Pvt. Ltd. has secured the PR and media relations mandate of 0xPPL, a pioneer next-generation social networking designed specifically for crypto natives. This mandate underscores PRandit’s role in managing and amplifying 0xPPL’s media presence as it continues to revolutionise the crypto landscape.
Being the first and only PR partner of 0xPPL, in the upcoming months and years, PRandit will be responsible for driving 0xPPL’s media outreach, public relations and strategic communications efforts. The agency will also use its extensive expertise to craft and disseminate all the key messages and information relevant to establishing and projecting the credibility of 0xPPL bridging the gap between the decentralised, blockchain-driven world (onchain) and the social connections. In addition, as a part of this mandate, PRandit will explore opportunities for 0xPPL and its spokespersons to be featured across relevant national and international media outlets, including print, electronic, online, and new-age media outlets, among others.
0xPPL senior product manager Poorvi Sachar shared her excitement, “We are excited to work with PRandit as they take the lead in managing our media communications. Their experience across sectors and in Web3 space makes them an ideal partner to help us share our vision of a decentralised social network to the world.”
PRandit Solution co-founder & COO Shalu Jha said, “We are honoured to be chosen as a media partner for 0xPPL. This mandate aligns with our passion for promoting innovation-driven ideas and solutions. We look forward to helping 0xPPL enhance its visibility and its platform reach a broader audience.”
MAM
Sameer Nair steps down as CEO of Applause Entertainment
Veteran media executive exits after a decade at the Aditya Birla Group-backed studio.
MUMBAI: After a decade of calling the shots, Sameer Nair is taking a bow from Applause Entertainment. The veteran industry leader and CEO of the prominent content studio is stepping down from his role, according to sources familiar with the development. This marks a significant leadership transition at one of India’s key players in the television and digital content space.
Applause Entertainment, part of the Aditya Birla Group, has built a strong reputation under Nair’s leadership for its high-quality adaptations of international formats and a slate of original series across OTT platforms. Nair, who joined the company a decade ago, was instrumental in shaping its growth and positioning it as a notable force in India’s evolving streaming landscape.
Prior to Applause, he held senior roles at major media organisations, including Star India, where he played a pivotal part in the launch of the iconic show Kaun Banega Crorepati in 2000. He also worked with Balaji Telefilms and NDTV Imagine.
It remains unclear who will succeed Nair or what his next professional move will be. Queries sent to Nair did not receive a response, and Applause Entertainment declined to comment on the matter.
His exit comes at a time when the Indian content ecosystem is undergoing rapid changes, with streaming platforms recalibrating investments, focusing on profitability, and adjusting content strategies amid shifting viewer preferences and increasing competition.
Industry insiders suggest the transition could signal a strategic reset for Applause as it navigates the next phase of growth.
In the fast-paced world of Indian entertainment, where hits can fade as quickly as they rise, Sameer Nair has enjoyed a remarkably steady and influential run. As he steps off the stage at Applause, the spotlight now turns to what comes next for both the executive and the studio he helped build.
