MAM
Prakash Nathan starts his entrepreneurial journey with CineMArkets
Mumbai : Former UTV Disney India operations head and Vice president at UTV Motion Pictures Prakash Nathan is all set to roll out with his new venture CineMArkets Digital Solutions Private Limited. Along with co-founders Girish Kumar and Inkswipe Consulting LLP, Prakash Nathan’s new project is India’s first and very own digital market place for the media and entertainment industry that aims to eradicate the loopholes of the rapidly growing film industry by engaging the content creators, producers and the vendors & service providers under one umbrella. CineMArkets is a dynamic new-age digital platform, which will thrive to engulf the entire media and entertainment industry with its B2B and B2C offerings. As a part of its B2B services, CineMArkets will be a platform, which unifies all stakeholders of the M&E spectrum including content creators and content producers.
The platform will help to transform the current production cycles by bringing in transparency and aid in reducing wastage at multiple stages, eventually making it more profitable for the producer. The process is promised to be as simple as, anyone can visit the portal and help himself with the requirements to create any Media and Entertainment related profile. There is also a revenue model fashioned in a way that will help filmmakers to reduce the waste, instead gain out of it.
Joining hands in this mammoth of an initiative is Inkswipe Consuting LLP, the renowned experts in building such platforms for media, finance and technology, famous for their projects such as Mid-day, Bollywood Hungama, Kolkata Knight Riders, Red chillies and Football Club Pune city.
Describing his just launched brainchild, which is in its Beta stage, Prakash shares, “It’s a market place for Media & Entertainment on the web that will enable sourcing capabilities for producers, line producers and content creators. It will not only facilitate creation, production but also syndication and the entire value chain of film and television content creation. Our mission is to enable seamless media creation, convergence and consumption. We, at CineMArkets, are really excited and sure that this venture will revolutionize the M&E industry.”
With a strong team that consists of media influencers and terrific media managers who have been veterans in the entertainment industry, CineMArkets is sure to ring all the right bells and become the household name for a majority of Indian families.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
