MAM
Practo and RBL Bank launch India’s first health-focused credit card
MUMBAI: RBL Bank, one of India’s fastest growing private sector banks and Practo, India’s leading digital healthcare platform, have partnered to launch a co-branded credit card, powered by Mastercard. This Industry-first credit card, is available starting today, on both Practo and RBL mobile apps and websites.
In a world where people are increasingly busy to pay attention to their day-to-day health needs, this is an innovative step to encourage users to think health-first on a daily basis. The card is designed to cater to customers in both metros and non-metro cities, through Practo and RBL Bank’s extensive customer base that spans across the country. With benefits like unlimited online consultations with doctors 24*7, users are guaranteed that there is an experienced qualified doctor available to them whenever there is a need – instead of relying on self-diagnosis or advice from friends and relatives.
The benefits of RBL Bank Practo Plus credit card include:
Unlimited online consultations with doctors 24*7 for 1 year
One free full body health check-up
For every Rs. 100 spent on this card, cardholder earns 1 Practo HealthCash
HealthCash can be used while availing Practo services like ordering medicine, tests, online consultations (1 Healthcash = 1 Rupee)
The moment the credit card is issued, a Practo health plan account gets created on Practo app. The cardholders need to login with their registered mobile number to access this plan under the "MyHealth Plan" section on Practo. The card also offers two complimentary domestic airport lounge access every quarter.
At the launch of the card, Harjeet Toor, Head – Retail, Inclusion & Rural Businesses, RBL Bank, said, “We are delighted to enter into a partnership with Practo and launch a card that prioritizes good health and well-being. The partnership is a perfect example of how two diverse industries can come together to offer a compelling value proposition for customers. Healthcare is a largely untapped segment and this partnership will be a great opportunity for the Bank and Practo to leverage on each other’s strength to capture the market and offer customers a one-of-a-kind health card with exciting offers. The Bank’s credit cards business has performed extremely well this year and with this partnership we look forward to strengthen our business further by entering a new market segment.”
Commenting on the partnership, Tarun Bhambra, VP & Business Head, Practo, said: “We are delighted to partner with RBL Bank for launching a new credit card that is focused on making healthcare more affordable for consumers. We all have regular spends on appointments, medicine and diagnostic tests. This card gives a unique ability to consumers to use their regular spends for household expenses for subsidizing their monthly health spends on Practo platform. At Practo, it's our constant endeavor to make healthcare simpler, more accessible and affordable. This card is one step towards achieving this vision.”
Digital healthcare market is on a tremendous uptake in India and is expected to reach $372 bn by 2022. Practo is currently the only platform in the country that lets patients manage their healthcare needs end-to-end. It provides a single platform that helps patients meet all their healthcare requirements at one go – from finding the right doctor to booking an appointment, online doctor consultation, getting lab tests done and medicines delivered. The company also enables doctors to digitise their medical practice management – lowering practice management burdens and increasing efficiency – extend their reach and visibility to patients, and even establish credibility through a digital presence complete with details of practice history, qualifications and documented patient experiences.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
